Sponsorship launch press cuttings
Roger Mear crossing of Antarctica press releases and other papers
- Ref. No: SA/CR/ASP/25/1
- Date: 1995
- Level: File
- Extent: 1 folder
- Access: Open
Folder containing press releases and other public relations documents about Roger Mear's solo unsupported attempt to cross the Antarctic. Includes general press releases and documents about the expedition, and a press release issued by Sainsbury's which was a sponsor of the attempt. Sainsbury's company nutritionist Gill Fine headed a team of nutritionists to devise a diet for the 100 day trek.
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