School equipment voucher and loyalty schemes
The first such scheme was Sainsbury's Schoolbags in the 1995/96 school year. This scheme gave...
- Ref. No: SA/CR/EDU/4
- Date: [1995-2002]
- Level: Series
- Extent: 3 files, 29 items
- Access: Open
Posters, catalogues, leaflets and videos relating to the Sainsbury's Schoolbags school equipment voucher scheme which operated during the 1995-1996...
Promotional material for the Sainsbury's Equipment for Schools scheme which was launched in 1997 replacing the previous Sainsbury's Schoolbags scheme....
Papers relating to the Sainsbury's School Rewards scheme in 1998 and 1999. In 1999, School Points could be collected by customers between 14 March...
Scheme launched in 2005 to inspire school children to do more physical exercise. The scheme was later extended to allow Scout and Guide groups, and...
The first such scheme was Sainsbury's Schoolbags in the 1995/96 school year. This scheme gave a paper voucher to a customer for every £10 spent in store or for every carrier bag re-used. This was replaced by Equipment for Schools in 1997 which was similar but did not include vouchers for carrier bag reuse. In 1998, it was replaced by the School Rewards scheme which used electronic points collected by customers using their Reward Card (Sainsbury's former loyalty card scheme) rather than paper vouchers. This reverted to using the Equipment for Schools name in 2000 though it continued to use electronic points collected through Reward Cards.
In 2005 a new scheme Active Kids was launched and this focussed on promoting an active and healthy lifestyle for children. Vouchers under this scheme can be spent by schools (the scheme was later extended to Scout and Guide groups and sports clubs) on sports equipment.
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