Television commercial (40 seconds) promoting the Sainsbury's Schoolbags scheme which offered vouchers to Sainsbury's customers who reused their carrier bags. The vouchers could be given to schools and they would be able to exchange them for free equipment paid for by Sainsbury's.
The commercial features school children explaining the scheme and shows them using equipment received from the scheme. It is explained that the commercial was made possible using equipment from the scheme. Includes the "Sainsbury's. Everyone's favourite ingredient" slogan. The background music is a version played on the recorder of the "Thirty Something" theme used in several Sainsbury's commercials during the 1990s.
Advertising agency reference number AMV/SASB350/040.
Sainsbury's Schoolbags
"Schoolbags" television commercial
- Ref. No: SA/CR/EDU/4/1/18
- Date: Sep 1995
- Level: File
- Extent: 1 file
- Access: Open
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