File of correspondence (mainly internal) and other papers about advertising relating to environmental issues.
This includes correspondence about: an unleaded petrol leaflet, a 'Living Today' environment leaflet, a range of six leaflets on environmental issues, a leaflet on energy, an environment friendly product leaflet 'Environment Friendly Shopping at Sainsbury's', a newspaper advertisement 'Making Sainsbury's stores more energy-efficient...', an instore poster, a proposed 'Green' supplement in Country Living magazine, and a car sticker.
Other items include copies of some of the leaflets (including drafts/proofs), photocopy of newspaper advertisement, and a 'Lead Free with Petrol from Sainsbury's' car sticker. Two external items not directly relating to Sainsbury's are included: an article 'The Greening of Mrs. Thatcher' by Tom Burke, and market research report 'The Green Consumer?' by Brand New Product Development Ltd.
Green issues
Environmental issues leaflets and advertising correspondence and other papers, 1988-90
- Ref. No: SA/CR/GRE/8/4
- Format: File/Folder
- Date: 1988-1990
- Level: File
- Extent: 1 folder
- Access: Open
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