Artwork and other papers relating to design at Sainsbury's including items produced by the company's in-house Design Studio. This mostly relates to graphic design for packaging, advertising and other printed material. Some items relating to the layout and designs of Sainsbury's stores are also included however.
The subfonds includes bundles of artwork, job bags, guard books and sample books containing various items designed by the company, design policy and administration documents.
Other papers relating to design at Sainsbury's can be found elsewhere in the collection:
SA/PKC - packaging design including designs for specific own-brand products
SA/MARK - designs of advertising material
SA/LE/1 - some logo designs
SA/BRA/1 - architectural design papers
Packaging artwork
[c. 1980s]Consists of label drawings, unassembled and 3D packaging.
SA/DES/1
Graphic design literature
[1980-2001]Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's...
SA/DES/2
Design sample book
[1960s-1970s]Samples of leaflet, booklet, card and flyer designs divided into two sections; sundries e.g. business cards and shop openings e.g. leaflets advertising the opening of self service branches. Also...
SA/DES/3
Design sample book
[c. 1973]Samples of leaflet, booklet, card and flyer designs divided into nine sections; wines spirits cigarettes, branch openings, shop hours, staff advertising, social functions, J.S. 25, public relations,...
SA/DES/4
Sainsbury's Design Studio job bags, Jul-Aug 1995
Jul 1995-Aug 199553 job bags produced by the Sainsbury's Design Studio for a variety of Sainsbury's and Homebase own-brand products. Each individual product packaging design project has its own colour coded bag...
SA/DES/5
Sainsbury's Design Studio slide directory
[c. 1991]-1993Indexed contact sheets featuring images of own-brand packaging designs produced by the Sainsbury's Design Studio. Probably used as a finding aid for the Sainsbury's Design Studio slide library. Also...
SA/DES/6
Store meat preparation design brief
1992Specifications and drawings giving the basic design requirements for meat preparation areas, meat chillers and the distributed features within them (electrical and environmental).
SA/DES/7
JS Journal design proof
[c. 1992]Annotated design proof for section heading graphics featured in JS Journal [Sainsbury's staff magazine].
SA/DES/8
Sainsbury's Design Studio job bags list
[c. 1998]Box by box list of Sainsbury's Design Studio job bags from box number Sain 0001 to Sain 0330. Includes the sequence of file numbers contained within each box and a note of any numbers missing from...
SA/DES/9
Store format design briefs and guidelines
Mar 1999Indexed specifications and drawings giving the basic design requirements for the following elements of store formats: self scan and self weigh, J's restaurant, shopfront, security, service counters,...
SA/DES/10
SPACEMAN for Windows training manual
[c. 1990s]Manual produced to accompany a three day training course in the use of the computer application 'SPACEMAN for Windows'. Includes guidelines on how to build virtual shelving and fixtures and how to...
SA/DES/11
Sainsbury's design history material
1950-c. 1988Includes dissertations about the development of packaging and graphic design at Sainsbury's. Also includes historical information about design policy produced by the Sainsbury's Design Studio and a...
SA/DES/12
'Mummy buys her Tea at Sainsbury's: The Dollies' Tea Party' mug
[c. 1970s-1990s]Glazed ceramic mug with handle. Green ground with an over glaze, transfer-printed, repeated design of a dolls' tea party in yellow, orange, white and black featuring the inscription, 'Mummy buys her...
SA/DES/13
Celery jar with image of early J. Sainsbury Ltd branch
[c. 1980s-1990s]Cylindrical buff stoneware jar with a colourless salt glaze. One side features a brown transfer-printed illustration of an early J. Sainsbury Ltd. branch and the other side features a black block...
SA/DES/14
Design material
1967-[c. 2000]SA/DES/15
Store signage design material
[c. 1960s-1980s]Includes original artwork for signs indicating the location of the 'wrap point' in Sainsbury's stores. Also includes proofs and copy for posters asking Sainsbury's customers to return shopping...
SA/DES/16
Artwork for meat department
[c. 1970s]Consists of six pieces of original artwork for the instore advertising of Sainsbury's meat. Four of them have a colour photograph of a cooked meat joint, (one of each of the following, chicken,...
SA/DES/17
Product packaging and advertising artwork
[c. 1980s]Consists of eight pieces of original artwork for the following Sainsbury's products: new blend tea, shredded beef suet, Spanish wines, jam rolls, dog meal and for Sainsbury's centenary birthday cake. ...
SA/DES/18
Logo type and signwriting artwork
[c. 1970s-1980s]Consists of 40 pieces of artwork showing signwriting details for vehicles, display material/advertising posters and directional signs.
SA/DES/19
Employee literature artwork
[c. 1970s-1980s]Consists of two pieces of artwork, one is a preliminary design for a Sainsbury's report to employees and the other a design for a management guide book.
SA/DES/20
Queen's Silver Jubilee 1977 head office window display artwork
1977Consists of two pieces of original artwork for the decoration of the foyer of Head Office for the Queen's Silver Jubilee celebrations.
SA/DES/21
Product advertising design artwork by Ogilvy & Mather
Aug 1969-Sep 1971Examples of finished artwork produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Each layered final proof contains touched up product images to be used in Sainsbury's advertising...
SA/DES/22
Advertising design artwork by Ogilvy & Mather
1970-1971Examples of proofs produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Includes: two typesetting proofs for Sainsbury's advertising slogans (1971); one advertisement proof...
SA/DES/23
Draft advertising material by Ogilvy & Mather, and scrap book of advertisements
1969-1976Examples of finished artwork produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Approval and release information can be found on the back of each proof. The proofs consist of...
SA/DES/24
'Without our profits you'd still be shopping here' advertising design artwork
[c. 1970s-1990s]Layout proof for an advertisement. The proof includes a reproduction black and white photograph of an early Sainsbury's branch at the top, the central slogan, 'Without our profits you'd still be...
SA/DES/25
Draft advertising material
1969-1973Examples of finished artwork produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Approval and release information can be found on the back of each proof. The proofs consist of...
SA/DES/26
Product and branch promotion design artwork by Ogilvy Benson & Mather
Jan 1972-May 1977Examples of finished artwork produced for Sainsbury's by Ogilvy Benson & Mather Ltd advertising agency. Each layered final proof contains touched up branch and product images to be used in...
SA/DES/27
Packaging artwork for biscuits and vermouth
1969-1970Examples of proofs produced for J. Sainsbury Ltd by Ogilvy & Mather Ltd advertising agency. Consists of four designs for biscuits and vermouth.
SA/DES/28
Bakery advertisement artwork
[c. 1980s-1990s]Consists of two pieces of artwork relating to Sainsbury's bakeries, possibly drafts of advertisements for bakery management/assistant positions.
SA/DES/29
Bakery advertisement artwork
[c. 1980s-1990s]Consists of six pieces of artwork relating to Sainsbury's bakeries, possibly drafts of advertisements for bakery management/assistant positions.
SA/DES/30
Sainsbury's Boil in the Bag Casserole of Chicken product artwork
24 Jan 1972Piece of artwork for Sainsbury's Boil in the Bag Casserole of Chicken.
SA/DES/31
Proposal for HMP (Haverhill Meat Products) symbol
Feb 1970Design proposal for a logo for Haverhill Meat Products Ltd. The logo took the form, 'HMP'.
SA/DES/32
'The Site of the First Branch of Sainsbury's' commemorative plaque models
[late 20th century]Two models of blue and white, round commemorative plaques which read, 'The Site of The FIRST BRANCH OF SAINSBURY'S Opened by MARY ANN & JOHN JAMES SAINSBURY in 1869'. The plaques are referring to 173...
SA/DES/33
Images relating to design and Sainsbury's artwork
ndColour and black and white photographs, slide transparencies and negatives of Sainsbury's design studio and design/artwork material. Includes images of: Various products (mainly colour...
SA/DES/34
Design studio packaging artwork material
[c. 1980s]Material from the design studio including design brief, hand drawn proofs and proofs of packging for a wide range of products.
SA/DES/35
Non-product artwork material
[c. 1980s]Consists of 'job bags' of artwork material from the design studio relating to the design of items such as information leaflets, events invitations, annual report and accounts and corporate Christmas...
SA/DES/36
Design Studio job bag for Sainsbury's Potato Crunches
1989-[1994]Job bag for Sainsbury's potato crunches (frozen food). Includes a design brief, a job card, artwork, proofs and an example of the finished packaging. The job bag number is 0587.
SA/DES/37
Design Studio guard book
c. 1970sContaining wines and spirits leaflets, cigarette, cigar and tobacco price list, branch opening leaflets, branch shopping hours leaflets, staff advertising, social functions ephemera, public relations...
SA/DES/38
Design Studio guard book
1950-2000Containing self service store opening handouts, shopping hours posters, store opening and anniversary competition entry forms, product advertising and offers, staff recruiting leaflets, staff pension...
SA/DES/39
[Design studio exhibition artwork?]
[c. 1980s]Possibly artwork used for part of the layout for design studio exhibition.
SA/DES/40
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