Booklet by Sainsbury's Design Studio which provides illustrations and information on how Sainsbury's branding (including standard typefaces and logos) should be applied in various formats including printed material, point of sale advertising, vehicles and signage.
The booklet is divided into five sections (preceded by an introduction on the company's image):
1. Type faces - includes standard typefaces Venus Bold Extended (including Sainsbury's logo), Venus Medium Extended, Grotesque 216, Grotesque 215.
2. Point of sale - includes company logotype with variations, Tendersweet bacon symbol, sizes for display material (posters etc), position of posters on window.
3. Vehicles - signwriting details for various different vans, lorries and Freightliner rail container.
4. Directional signs - entrance signs for various company premises.
5. Additional data - international paper sizes, formats for weights and measures.
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