"J. Sainsbury 9-11 London Rd., Croydon" leaflet

Leaflet promoting the store and encouraging potential customers to register there [for rationing]. It promotes the "scrupulously hygienic conditions in which the food-stuffs are prepared" and includes images of the preparation areas - the dairy department, bacon department, and general preparation department. It also promotes the cheese department, eggs, tea and sugar, and fresh meat and poultry. One of the images featured is SA/BRA/7/C/41/1/40 (general preparation department). The leaflet is mounted in a guardbook so the back page is not fully viewable and is not included in digital images of the item.