Design
'Sainsbury's Brand guidelines' (issue 1) document
- Ref. No: SA/DES/73
- Date: Oct 2011
- Level: Item
- Extent: 1 item
- Access: Closed
Printout of document providing a "guide to the basic elements of our visual identity and written tone". It appears to be intended for suppliers which needed to follow Sainsbury's brand. It includes information on the logotype, brand expression, colours (including 'SBYS Orange'), various design elements (eg roundels and the sunburst), typefaces, tone of voice, and imagery (photographs of food and products etc).
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