"Building Better Business" training video, 1986 version

Customer service training video made for Sainsbury's Retail Training Department. Relates to motivation, friendliness, enthusiasm etc. See also 1987 version.

The video is divided into three separate programmes. Footage is included on each programme from Sainsbury’s stores including staff serving customers and carrying out various tasks; customers shopping; store interiors; product displays; counters; checkouts; staff room. Some still images of Sainsbury’s stores and from the Sainsbury Archive are also included.

The video was part of the ‘Building Better Business’ training programme.

Contents:
1. “Look At It This Way”. Shows ‘Jackie’ a shop assistant at home getting ready to go to work at a Sainsbury’s store. A narrator talks about the benefits of having a positive attitude at work and how it will impact on customers.
2. (08:30) “You've Got What It Takes”. Explains the importance of customer service and the ‘F.R.E.S.H.’ qualities (Friendliness, Responsiveness, Enthusiasm, Sincerity, Helpfulness). It shows how good customer service should be provided in the store.
3. (20:20) “In Just Three Seconds". Shows how staff can give a good impression to customers. Discusses presentation, body language, and complaint handling. Examples of customer service are portrayed in the video. There are points at which the video would be paused for those on the training course to discuss the good and bad points of the customer service shown on the video.

Duration: 32 minutes. Produced for J Sainsbury plc by Customer Service Training.