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Consists of press cuttings, Tellex reports and press releases by the Ministry of Agriculture, Fisheries and Food (MAFF) and Sainsbury's regarding the appointment of Mr J D to a management team to improve the marketing of Britain's farm produced food.

Includes subsequent correspondence and paperwork regarding priority areas in British farming, region marketing plans, the Agricultural Development and Advisory Service (ADAS), the Apple and Pear Development Council and the creation of the British Agricultural Council (BAC) as a central marketing body.

Also black and white photograph of Mr J D surrounded by 4 unidentified males.