125th branding, advertising and marketing material
Manager's briefing package for 125th anniversary
- Ref. No: SA/HIS/JS125/4/1
- Date: Jan 1995
- Level: File
- Extent: 6 booklets
- Access: Open
Manager's guide to planning their individual store's involvement in the celebrations for the 125th anniversary of Sainsbury's with appendices relating to public relations e.g. press releases and photocalls.
Related content
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Short video introducing the promotions for Sainsbury’s 125th anniversary celebrations including competitions with prizes. The video features an out-of-vision narrator talking about the promotion and a montage of clips of general (not Sainsbury’s related) historical film footage (like that used in the television commercial for the promotion). This video was distributed to stores with a manager's briefing package. Duration: 1 minute 14 seconds. Video produced by Sainsbury's Visual Communications & Events.
Sainsbury's 125th Birthday Celebration video
SA/HIS/JS125/4/9
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