Short video introducing the promotions for Sainsbury’s 125th anniversary celebrations including competitions with prizes.
The video features an out-of-vision narrator talking about the promotion and a montage of clips of general (not Sainsbury’s related) historical film footage (like that used in the television commercial for the promotion).
This video was distributed to stores with a manager's briefing package.
Duration: 1 minute 14 seconds. Video produced by Sainsbury's Visual Communications & Events.
125th branding, advertising and marketing material
Sainsbury's 125th Birthday Celebration video
- Ref. No: SA/HIS/JS125/4/9
- Format: Recorded Media non digital
- Date: Feb 1995
- Level: File
- Extent: 1 file
- Access: Open
Related content
-
Manager's guide to planning their individual store's involvement in the celebrations for the 125th anniversary of Sainsbury's with appendices relating to public relations e.g. press releases and photocalls.
Manager's briefing package for 125th anniversary
SA/HIS/JS125/4/1
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