Sainsbury logo

Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's brand logo, the type face, colours and images used, published by the brand design team [2001]; copies of the 'Corporate Design Manual' [c. 1990s] and the 'Sainsbury's Basic Design Guide' giving examples of typeface, company logo type, signwriting details and directional signs. Also includes: material relating to a Stamford House foyer exhibition on 'Design for Sainsbury's label'; a list of examples of designer Leonard Beaumont's work.