Sainsbury logo
- Ref. No: SA/LE/1/2
- Date: 1980-2001
- Level: File
- Extent: 1 box
- Access: Open
Sainsbury's logo design (white text on blue background)
[1960s-1990s]SA/LE/1/2/1
Related content
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Includes: copies of 'The Development of Graphics in Retail Packaging - A Case Study'; 'Sainsbury's Packaging Design' by S. D. Lang; a booklet entitled 'The Juice' giving information on Sainsbury's brand logo, the type face, colours and images used, published by the brand design team [2001]; copies of the 'Corporate Design Manual' [c. 1990s] and the 'Sainsbury's Basic Design Guide' giving examples of typeface, company logo type, signwriting details and directional signs. Also includes: material relating to a Stamford House foyer exhibition on 'Design for Sainsbury's label'; a list of examples of designer Leonard Beaumont's work.
Graphic design literature
SA/DES/2
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