Marketing, sales and advertising

This subfonds contains materials from Sainsbury's marketing, sales and advertising functions.

From the Marketing department, this subfonds includes:
Market reports;
Market research;
Papers from meetings of the Market Research Forum;
Images of marketing

From the Advertising department, this subfonds includes:
Advertising material for national campaigns and special campaigns (i.e. Royal occasions, national events);
Point of sale advertising material, which would be displayed in shops;
Promotional gifts, give-aways and offers;
Promotional material given to customers in store (including product and range leaflets, recipe cards, price lists and customer advice and information leaflets);
Advertising administration
Advertising design material
War time advertising
Images of advertising

Formats of advertisements include print, press, television, radio, large format (i.e. posters, billboards) and digital.

Note that advertising for Homebase, Shaw's or Savacentre will be found under SGB, SHAW or SHBS respectively. Advertising for stores can be found under specific stores, e.g. advertising for Croydon is under SA/BR/22/C/Croydon in the Croydon file.