Product Comparative Rating Monitor data1996-1997
Category Performance Monitor data1997-1998
Fish Segmentation Research1980-1998
Research and Auditing Services reports1994-1998
Documents - Various II1993-1995
Reports and statistics from market research surveys1987-1990
Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty patterns and store choice. Also includes a summary...
Market research reports for studies on individual branches1989
Market research results for studies on individual Sainsbury's branches.
Market research reports, 1999-20001999-2000
Includes: Presentation papers on 'Customer Segmentation'; Power Point presentation pack on Corporate Social Responsibility and results of research study conducted by MORI on behalf of Sainsbury's;...
Market research reports, 1970-991970-1999
Market research results for studies on various aspects of retail e.g. staff product knowledge; store environment; Christmas packaging; car parking and unusual foods. Contains the following...
Reports and statistics from market research surveys1986-1990
Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the...
Market research reports, 1987-1990s1987-1990s
Market research results for studies on various aspects of retail e.g. product quality; own label products; packaging and health food products.
Reports and statistics from market research surveys1986-1991
Contains reports and statistics from market research surveys e.g. Sainsbury's petrol users, Sainsbury's shopper visits per week, customer satisfaction survey and 'attitudinal rating monitor survey -...
Market research, 1990-921990-1992
Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling, customer reaction to new stores at Chesterfield,...
Statistical information relating to gross profit1984-1987
Includes: copy of document sent by R.A. Chadwick to Mr. C. Roberts dated 18 June 1987 entitled 'Gross Profit on Issues Progress Report' (includes a table of statistics illustrating the 'Required...
Customer feedback leaflets and cards, 20132013
File containing customer feedback material collected from Sainsbury's branches, as part of market research. Includes: Customer feedback questionnaire entitled 'How can we make your store better?'...
Video recordings of focus groups and vox pops for market research[1980s-1990s]
'Cola market data' market research, 1994Oct 1994
Market research document for Cola. Includes press cuttings in reaction to launch of Classic Cola, statistics about Sainsbury's share of the market, information about Sainsbury's new 'Classic Cola'....
Market research reports on corporate and social responsibility issues[1988-1994]
'Alcohol: Market research', 198928 Jul 1989
Market research document relating to alcohol and 'problem drinking'.
'Alcohol purchasing at J Sainsbury' market research, 198111 May 1981
Market research report about alcohol purchasing at Sainsbury's. Includes sections on: shopping parties at JS stores; alcohol purchasing at JS stores; profile of alcohol purchasers at JS stores.
'Sainsbury's Greencare range' market research report, 
Report on the launch of Sainsbury's Greencare home cleaning products. Includes background to the product, information on the market, results, and comparison to like products.
'Novon' market research report, [1990s][1990s]
'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"' booklet and letter, 19941994
Copy of booklet 'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"', J. Andrew Guy, which includes Sainsbury's as a case study of a private...
"Healthy Eating and Sainsbury's: Food for Thought" research proposal report, May 1993May 1993
Report by Baughman Associates (marketing and research consultancy) for a meeting with A.F. Rees and D.B. Noble on 21 May 1993. The report suggests that Sainsbury's should adopt an explicit positioning...
"'Safe Living' Qualitative Research Final Report", Jul 1989Jul 1989
Market research report by Lynne Gravelle (research consultant) for Sainsbury's, which investigates "potential customer concerns in the area of 'safe living'". The report gives the findings of twelve...
"Insight Research - Sainsbury 1993" memorandum and summary of report29 Jul 1993
Memorandum from RJ Beagley (Market Research & Information at Sainsbury's) sent to various senior managers with attached summary of a report which examines the future prospects of Sainsbury's and...
"Profile of J.S. customers" report, 196910 Sep 1969
Brief report (2 pages) on the profile of Sainsbury's customers. It features information on social class, age (and how this had changed since 1962), distance travelled, means of travel, average...
Statistics on distribution of regular and occasional customers at food retail chains, 19709 Mar 1970
Memorandum with attached tables of statistics relating to the customers at Sainsbury's stores in comparison with other food retail chains. The memorandum was sent (from?) B.T. Ramm (to?) Mr J.D....
New store market research1997-1998
Sainsbury Checkout Survey report, Jan 1987Jan 1987
Report by Gallup (Social Surveys (Gallup Poll) Ltd) for Paragon Communications Ltd which gives the results of a survey outside Sainsbury's Uxbridge store to assess shoppers' attitudes to new...
Country Town Stores format market research1998