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31 results

Product Comparative Rating Monitor data

1996-1997

SA/MARK/1/1

Product Comparative Rating Monitor data

Category Performance Monitor data

1997-1998

SA/MARK/1/2

Category Performance Monitor data

Fish Segmentation Research

1980-1998

SA/MARK/1/3

Fish Segmentation Research

Research and Auditing Services reports

1994-1998

SA/MARK/1/4

Research and Auditing Services reports

Documents - Various II

1993-1995

SA/MARK/1/5

Documents - Various II

Reports and statistics from market research surveys

1987-1990

Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty patterns and store choice. Also includes a summary...

SA/MARK/1/6

Reports and statistics from market research surveys

Market research reports for studies on individual branches

1989

Market research results for studies on individual Sainsbury's branches.

SA/MARK/1/7

Market research reports for studies on individual branches

Market research reports, 1999-2000

1999-2000

Includes: Presentation papers on 'Customer Segmentation'; Power Point presentation pack on Corporate Social Responsibility and results of research study conducted by MORI on behalf of Sainsbury's;...

SA/MARK/1/8

Market research reports, 1999-2000

Market research reports, 1970-99

1970-1999

Market research results for studies on various aspects of retail e.g. staff product knowledge; store environment; Christmas packaging; car parking and unusual foods. Contains the following...

SA/MARK/1/9

Market research reports, 1970-99

Reports and statistics from market research surveys

1986-1990

Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on consumer awareness of the 'Essential for the...

SA/MARK/1/10

Reports and statistics from market research surveys

Market research reports, 1987-1990s

1987-1990s

Market research results for studies on various aspects of retail e.g. product quality; own label products; packaging and health food products.

SA/MARK/1/11

Market research reports, 1987-1990s

Reports and statistics from market research surveys

1986-1991

Contains reports and statistics from market research surveys e.g. Sainsbury's petrol users, Sainsbury's shopper visits per week, customer satisfaction survey and 'attitudinal rating monitor survey -...

SA/MARK/1/12

Reports and statistics from market research surveys

Market research, 1990-92

1990-1992

Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling, customer reaction to new stores at Chesterfield,...

SA/MARK/1/13

Market research, 1990-92

Statistical information relating to gross profit

1984-1987

Includes: copy of document sent by R.A. Chadwick to Mr. C. Roberts dated 18 June 1987 entitled 'Gross Profit on Issues Progress Report' (includes a table of statistics illustrating the 'Required...

SA/MARK/1/14

Statistical information relating to gross profit

Customer feedback leaflets and cards, 2013

2013

File containing customer feedback material collected from Sainsbury's branches, as part of market research. Includes: Customer feedback questionnaire entitled 'How can we make your store better?'...

SA/MARK/1/15

Customer feedback leaflets and cards, 2013

Video recordings of focus groups and vox pops for market research

[1980s-1990s]

SA/MARK/1/16

Video recordings of focus groups and vox pops for market research

'Cola market data' market research, 1994

Oct 1994

Market research document for Cola. Includes press cuttings in reaction to launch of Classic Cola, statistics about Sainsbury's share of the market, information about Sainsbury's new 'Classic Cola'....

SA/MARK/1/17

'Cola market data' market research, 1994

Market research reports on corporate and social responsibility issues

[1988-1994]

SA/MARK/1/18

Market research reports on corporate and social responsibility issues

'Alcohol: Market research', 1989

28 Jul 1989

Market research document relating to alcohol and 'problem drinking'.

SA/MARK/1/20

'Alcohol: Market research', 1989

'Alcohol purchasing at J Sainsbury' market research, 1981

11 May 1981

Market research report about alcohol purchasing at Sainsbury's. Includes sections on: shopping parties at JS stores; alcohol purchasing at JS stores; profile of alcohol purchasers at JS stores.

SA/MARK/1/21

'Alcohol purchasing at J Sainsbury' market research, 1981

'Sainsbury's Greencare range' market research report, [1990]

[1990]

Report on the launch of Sainsbury's Greencare home cleaning products. Includes background to the product, information on the market, results, and comparison to like products.

SA/MARK/1/22

'Sainsbury's Greencare range' market research report, [1990]

'Novon' market research report, [1990s]

[1990s]

SA/MARK/1/23

'Novon' market research report, [1990s]

'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"' booklet and letter, 1994

1994

Copy of booklet 'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"', J. Andrew Guy, which includes Sainsbury's as a case study of a private...

SA/MARK/1/24

'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"' booklet and letter, 1994

"Healthy Eating and Sainsbury's: Food for Thought" research proposal report, May 1993

May 1993

Report by Baughman Associates (marketing and research consultancy) for a meeting with A.F. Rees and D.B. Noble on 21 May 1993. The report suggests that Sainsbury's should adopt an explicit positioning...

SA/MARK/1/25

"Healthy Eating and Sainsbury's: Food for Thought" research proposal report, May 1993

"'Safe Living' Qualitative Research Final Report", Jul 1989

Jul 1989

Market research report by Lynne Gravelle (research consultant) for Sainsbury's, which investigates "potential customer concerns in the area of 'safe living'". The report gives the findings of twelve...

SA/MARK/1/26

"'Safe Living' Qualitative Research Final Report", Jul 1989

"Insight Research - Sainsbury 1993" memorandum and summary of report

29 Jul 1993

Memorandum from RJ Beagley (Market Research & Information at Sainsbury's) sent to various senior managers with attached summary of a report which examines the future prospects of Sainsbury's and...

SA/MARK/1/27

"Insight Research - Sainsbury 1993" memorandum and summary of report

"Profile of J.S. customers" report, 1969

10 Sep 1969

Brief report (2 pages) on the profile of Sainsbury's customers. It features information on social class, age (and how this had changed since 1962), distance travelled, means of travel, average...

SA/MARK/1/28

"Profile of J.S. customers" report, 1969

Statistics on distribution of regular and occasional customers at food retail chains, 1970

9 Mar 1970

Memorandum with attached tables of statistics relating to the customers at Sainsbury's stores in comparison with other food retail chains. The memorandum was sent (from?) B.T. Ramm (to?) Mr J.D....

SA/MARK/1/29

Statistics on distribution of regular and occasional customers at food retail chains, 1970

New store market research

1997-1998

SA/MARK/1/30

New store market research

Sainsbury Checkout Survey report, Jan 1987

Jan 1987

Report by Gallup (Social Surveys (Gallup Poll) Ltd) for Paragon Communications Ltd which gives the results of a survey outside Sainsbury's Uxbridge store to assess shoppers' attitudes to new...

SA/MARK/1/31

Sainsbury Checkout Survey report, Jan 1987

Country Town Stores format market research

1998

SA/MARK/1/32

Country Town Stores format market research