Video recordings of focus groups and vox pops for market research
Video recording of focus group interview about supermarket advertising
- Ref. No: SA/MARK/1/16/2
- Format: Recorded media physical/non-physical
- Date: [1990s]
- Level: File
- Extent: 2 digital video recordings, 1 video cassette
- Access: Closed
Video recording of focus group interviews with two groups of female customers from the Reading and Bracknell area about what they think of Sainsbury's and its advertising compared with other supermarkets.
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