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Copy of booklet 'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"', J. Andrew Guy, which includes Sainsbury's as a case study of a private label (own label) retailer. Includes letter to Sainsbury's from Equity Research Associates requesting an analyst meeting. The letter has been annotated by Richard Mallette of Sainsbury's, who met the representative from Equity Research Associates for a 'low key discussion'.