"Healthy Eating and Sainsbury's: Food for Thought" research proposal report, May 1993

Consists of six spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One report by Baughman Associates entitled 'Healthy Eating - Defining A Communications Strategy for Sainsbury', a report drawn up from research into consumers knowledge and interest in healthy eating (1993). (See SA/PR/2/7 for corresponding report by Baughman 'Healthy Eating and Sainsbury's: Food for Thought' (21 May 1993). One booklet entitled 'Debrief to Sainsbury plc for Autumn Promotion', a report compiled from research into customer awareness and opinions on in-store promotions that were launched across fresh food departments on 1 Oct 1995 (1995). Two booklets relating to research into the readership of Sainsbury's Magazine with the purpose of identifying ways of improving the magazine to increase its appeal and circulation (May and Nov 1995). One booklet compiled from research into responses to a new name and logo proposed for the rationalisation of Sainsbury's Coffee Shops and Shoppers' restaurants (Jul 1995). One booklet compiled from research into the appeal and communication of a TV advertising concept developed to launch the additions of 'Scout' for dogs and 'Paws' for cats to Sainsbury's Supreme pet food range (Jun 1995).