"Profile of J.S. customers" report, 1969

Brief report (2 pages) on the profile of Sainsbury's customers.

It features information on social class, age (and how this had changed since 1962), distance travelled, means of travel, average number of visits per customer per week, and make-up of trade in an established modern supermarket (the percentage of the trade of the store which is made up by each category of goods eg cooked meats).