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  - SA/MARK/1/3/1 Report on marketing of fish
  - SA/MARK/1/3/2 Market research - Fish
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Market research - Fish

Ref. No: SA/MARK/1/3/2
Date: 1997-1998
Level: File
Extent: 1 box
Access: Open

Consists of one spiral bound booklet containing computer tabulations compiled from research conducted on behalf of Sainsbury's into fish usage and consumers' attitudes towards fish.

Also includes initial correspondence highlighting the need for research into fish, consumer perceptions and habits, correspondence between Sainsbury's market research department and the marketing research consultants conducting the survey along with sample questionnaires.

Market research - Fish

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