Reports and statistics from market research surveys

Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty patterns and store choice.

Also includes a summary of 'Social Trends 1990', an annual publication which gives a broad description of British society, and a summary of a family expenditure survey, 1988 which has been in operation since 1957 and is based on a sample of c. 7000 private households.

Also contains reports from agencies e.g. 'Verdict on grocers and supermarkets', January 1990 by Verdict Research Limited and 'Shoppers in supermarkets & superstores', Autumn 1990 by Harris International Marketing.