Contains reports and statistics from market research surveys e.g. grocery shopping survey 1989, 'The Sainsbury image: notes for M.R.F' (Market Research Forum) and 'attitudinal rating monitor VII - store assessments'. Attitudinal rating monitors are surveys designed to 'provide a detailed evaluation of trends in advertising awareness and communication, and importantly, shoppers' attitudes to major outlets on a list of key functional and psychological rating factors'.
Also includes an agenda and minutes for meetings of the Market Research Forum, 11 July and 25 September 1989 and minutes for a meeting, 8 August 1989.
Previous page
Market Research Forum papers
- Ref. No: SA/MARK/2/1
- Format: File/Folder
- Date: 1989
- Level: File
- Extent: 1 box file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)