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Contains reports and statistics from market research surveys e.g. grocery shopping survey 1989, 'The Sainsbury image: notes for M.R.F' (Market Research Forum) and 'attitudinal rating monitor VII - store assessments'. Attitudinal rating monitors are surveys designed to 'provide a detailed evaluation of trends in advertising awareness and communication, and importantly, shoppers' attitudes to major outlets on a list of key functional and psychological rating factors'.

Also includes an agenda and minutes for meetings of the Market Research Forum, 11 July and 25 September 1989 and minutes for a meeting, 8 August 1989.