Video message by Kevin McCarten for New Year 1998 to staff in Sainsbury’s Marketing Division.
He talks about: the division’s business plan for 1998/99; the ‘OGSM’ document about the key objectives for the division; ‘PMAs’; how the division fits in with the overall strategies etc of the company; and managing budgets. The video was filmed in a studio.
Duration: 12 minutes. Video produced by Sainsbury's Group Internal Communications.
Marketing, sales and advertising internal videos
"98/99 Marketing Division Business Plan" video
- Ref. No: SA/MARK/3/1/2
- Date: Jan 1998
- Level: File
- Extent: 1 file
- Access: Open
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