"Sainsbury's Supermarkets Marketing Division Year End Results Meeting" video

Video of Sainsbury’s Supermarkets Marketing Division Year End Results Meeting. The meeting was for staff in that division to learn about the past year and future marketing strategy.

Various presentations and videos shown at the meeting are included.

Contents:
1. Footage of staff arriving at Year End Results Meeting.
2. (00:20) Presentation about Sainsbury’s financial results to staff at meeting. An on-screen caption advises viewers to refer to notes which accompanied the presentation.
3. (03:28) Video clips of City analysts discussing Sainsbury’s financial results.
4. (04:50) Continuation of results presentation.
5. (10:28) Video report “Marketing II the sequel” by Mike Conolly (Director of Customer Relations) and staff in the Marketing Division about the improvements over the year. Filmed at East Dulwich store. Features staff from each part of the Marketing Division discussing developments in their areas. Includes reports from staff in Relationship Marketing (Sainsbury’s Reward Card, Pet Club etc); Instore Marketing (‘More Choice Because it’s Your Choice”, new displays, Sainsbury’s The Magazine, and ‘Official England Supermarket’ football promotion); National Advertising (TV commercials and press adverts); Design Studio (new team structure and new packaging designs); Regional Marketing (new regional marketing manager roles to work with stores); Customer Relations (communication with customers); Sainsbury’s Bank (mailouts and ‘Sainsbury’s Bank Information Points’); Consumer Direct (Sainsbury’s Orderline service); Offer Development Programme (improvements to existing stores etc); Statistical Services (information from Reward Card); Location Planning (improvements, extensions etc to existing stores); Competitor Intelligence (comparing Sainsbury’s with competitors); Market Research (customer satisfaction monitor, evaluation of proposed new products and advertising eg Microban). Some footage of store interiors, advertising material etc is included.
6. (28:40) Presentation “Exploiting Customer Understanding in 1998/99” by Phil Robinson (Departmental Director, Marketing Services) about how data (eg customer satisfaction monitor and product quality monitor) can help advise the company on what they need to change (eg products which need to be improved).
7. (43:57) Video of David McNair being interviewed by Jane Constantinis (presenter) in a store about Sainsbury’s brand identity. Includes footage inside the store.
8. (57:03) Video made by Sainsbury’s National Advertising team and Abbott Mead Vickers (advertising agency) about what makes Sainsbury’s different and the value of food (“Food is love”, “Food is friendship” etc). Brief video clips from Sainsbury’s advertisements and other videos are used.
9. (59:18) Continuation of video interview with David McNair about the company’s brand identity.
10. (1:00:25) Presentation by Kevin McCarten giving his reflections about the company’s marketing during the year 1997/98 and their strategies for marketing in 1998/99.
11. (1:09:55) Video “How Does Marketing Help You?” with Angela Megson (Director, Prepared Foods) and many other directors and managers in the company discussing how marketing has supported teams across the company.
12. (1:14:04) Continuation of Kevin McCarten’s presentation.

There are four videos of unedited footage ("rushes") filmed at New Cross Gate branch also included in this file. Two other additional videos are also included. One is a video with a 'first edit' of the interview with David McNair. The second is a video labelled "Edited Clips for Dino u/lay" containing clips of footage from Sainsbury's stores (some of which is used in this video, with the interview of David McNair).

Duration: 1 hour 32 minutes.