"Celebration of Food" year end 1997/98 video

Video promoting Sainsbury's "passion for food". Video begins with a voiceover asking "What makes Sainsbury's different?", and mentioning good service and stores but focussing on the company's "love" for food. Slogans such as "Food is love." and "Food is friendship." appear onscreen along with footage of people enjoying food and clips of food from television commercials, in particular Sainsbury's "Everyone's Favourite Ingredient" commercials. Video ends with voiceover saying "It's what makes Sainsbury's, Sainsbury's". Classical music plays in the background. See also LSA/8335.

The purpose of the video is not stated. It is in the style of an advertisement though is not an actual advert. Possibly it could have been used for a presentation by an advertising agency to test or demonstrate some ideas for a future marketing campaign.

A second video which is very similar but has some slight differences in the footage is also included in the file. This is presumably an earlier version.

Duration: 2 minutes 15 seconds.