Early advertising was in the press or in store (through point of sale, handbills and price lists) until 1958, when Sainsbury's first broadcast television advertising. By 1982 Sainsburys were declared by Campaign Magazine as...
- Ref. No: SA/MARK/ADV
- Format: Digital and Non digital
- Date: [1894-present]
- Level: SubSubFonds
- Extent: 19 boxes, 29 volumes, 7 rolls, 2 outsize rolls of posters and 2 outsize posters, 10 ring binders, 1 rolled poster, 1 poster, 143 files, 12 photograph albums, 2 bundles, 2 folders, 5 barker cards, 2 leaflets, 1 document, 660 items
- Access: Open
Advertising campaigns (national and regional) and special campaigns[1894-2000s]
Contains advertising material from Sainsbury's national advertising campaigns (sorted by advertising slogan) and special campaigns (such as royal or sporting occasions, company anniversaries or store...
Point of sale advertising1913-2000s
Comprises point of sale in-store advertising material for Sainsbury's food and non-food lines.
Customer promotional material-2014
Customer promotional material available to customers free of charge. This includes leaflets, booklets, recipe cards, price lists and other material available for customers to take away from...
Advertising design material[c. 1920s-1970s]
War time advertising1914-1945
Advertising material concerning war time restrictions on food stuffs and prices during the First and Second World Wars. Dates: 1914-1918; 1939-1945
Advertising images20th century
Contains photographs, transparencies, slides and negatives of advertising.
Early advertising was in the press or in store (through point of sale, handbills and price lists) until 1958, when Sainsbury's first broadcast television advertising. By 1982 Sainsburys were declared by Campaign Magazine as 'advertisers of the year'. At that time the account was divided into three: Saatchi and Saatchi handled television and black and white press; Broadbent's looked after local store openings; Abbot Mead Vickers (AMV) covered coloured press advertising. AMV took over the main account a few years later and held the account for over 30 years.
Note that advertising for Homebase, Shaw's or Savacentre will be found under SGB, SHAW or SHBS respectively. Advertising for stores can be found under specific stores, e.g. advertising for Croydon is under BR/C/Croydon in the Croydon file.
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