This subsubfonds includes material from Sainsbury's Advertising department.
Early advertising was in the press or in store (through point of sale, handbills and price lists) until 1958, when Sainsbury's first broadcast television advertising. By 1982 Sainsburys were declared by Campaign Magazine as 'advertisers of the year'. At that time the account was divided into three: Saatchi and Saatchi handled television and black and white press; Broadbent's looked after local store openings; Abbot Mead Vickers (AMV) covered coloured press advertising. AMV took over the main account a few years later and held the account for over 30 years.
Note that advertising for Homebase, Shaw's or Savacentre will be found under SGB, SHAW or SHBS respectively. Advertising for stores can be found under specific stores, e.g. advertising for Croydon is under BR/C/Croydon in the Croydon file.
Marketing, sales and advertising
Advertising
This subsubfonds includes material from Sainsbury's Advertising department.
Early advertising was in the press or in store (through point of sale, handbills and price lists) until 1958, when Sainsbury's first broadcast television advertising. By 1982 Sainsburys were declared by Campaign Magazine as...
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Early advertising was in the press or in store (through point of sale, handbills and price lists) until 1958, when Sainsbury's first broadcast television advertising. By 1982 Sainsburys were declared by Campaign Magazine as...
- Ref. No: SA/MARK/ADV
- Format: Digital and Non digital
- Date: [1894-present]
- Level: SubSubFonds
- Extent: 19 boxes, 29 volumes, 9 rolls, 9 ring binders, 158 files, 12 photograph albums, 2 folders, 1423 items
- Access: Open
Advertising campaigns (national and regional) and special campaigns
[1894-2000s]Contains advertising material from Sainsbury's national advertising campaigns (sorted by advertising slogan) and special campaigns (such as royal or sporting occasions, company anniversaries or store...
SA/MARK/ADV/1
Point of sale advertising
1913-2000sComprises point of sale in-store advertising material for Sainsbury's food and non-food lines.
SA/MARK/ADV/2
Customer promotional material
[1910]-2014Customer promotional material available to customers free of charge. This includes leaflets, booklets, recipe cards, price lists and other material available for customers to take away from...
SA/MARK/ADV/3
Advertising administration
1915-1998SA/MARK/ADV/4
Advertising design material
[c. 1920s-1970s]SA/MARK/ADV/5
War time advertising
1914-1945Advertising material concerning war time restrictions on food stuffs and prices during the First and Second World Wars. Dates: 1914-1918; 1939-1945
SA/MARK/ADV/6
Advertising images
20th centuryContains photographs, transparencies, slides and negatives of advertising.
SA/MARK/ADV/IMA
Related content
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Papers relating to corporate responsibility at Sainsbury's (also referred to as corporate and social responsibility, CSR). This includes items relating to Sainsbury's arts sponsorship programme, files from the Corporate Affairs department, items about charitable giving by the company, items relating to the company's educational initiatives, and items about the company's initiatives to protect the environment. Various types of items are included such as correspondence and internal memoranda, publicity material, reports, and photographs.
Corporate Responsibility
SA/CR
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