This series includes material from Sainsbury's national advertising campaigns.
Material has been sorted by campaigns:
'Where Good Food Costs Less' [1959-1996]
'Everyone's Favourite Ingredient' [1991-1999]
'Fresh Food, Fresh Ideas' [1998-?]
'Making Life Taste Better' [1999-2005]
'Try Something New Today' [2005-2011]
'Live Well for Less' [2011-present]
Within each campaign can be found: print advertising (proofs, newspaper and magazine advertisements); large format advertising (such as posters and billboards); television and cinema advertising; radio advertising.
Material which predates these advertising campaigns can be found in SA/MARK/ADV/1/1/1 'No campaign/mixed campaign'. This section also includes material which crosses over several campaigns, for example advertisements in volumes which cover multiple campaigns. Rather than splitting these apart into their respective campaigns, these have been kept together. When searching for a particular campaign, i.e. 'Where Good Food Costs Less', it should therefore be considered that material with this slogan will also appear in the 'Mixed campaign' section.
For advertising about stores openings and closures, company anniversaries and special national occasions, see SA/MARK/ADV/1/2.
Advertising campaigns (national and regional) and special campaigns
Advertising campaign material
This series includes material from Sainsbury's national advertising campaigns.
Material has been sorted by campaigns:
'Where Good Food Costs Less' [1959-1996]
'Everyone's Favourite Ingredient' [1991-1999]
'Fresh Food, Fresh Ideas' [1998-?]
'Making Life Taste Better' [1999-2005]
'Try Something New...
Read all
Material has been sorted by campaigns:
'Where Good Food Costs Less' [1959-1996]
'Everyone's Favourite Ingredient' [1991-1999]
'Fresh Food, Fresh Ideas' [1998-?]
'Making Life Taste Better' [1999-2005]
'Try Something New...
- Ref. No: SA/MARK/ADV/1/1
- Date: 1894-present
- Level: Series
- Extent: 43 guard books/ volumes; 41 folders/files; 15 cuttings; 2 photocopies; 12 sheets; 2 bundles; 5 large ring folders; 1 ring binder box; 1 booklet; 25 items; 1 proof; 4 digital video recordings; 2 video cassettes 3 digital audio recordings; 2 audio cassettes; 1 digital video recording; 1 video cassette; 1 box
- Access: Open
This subseries comprises advertising material not linked with a specific advertising campaign. This includes much of Sainsbury's earliest advertising....
Advertising material featuring the slogan 'Where Good Food Costs Less'. Also includes advertising material from 'Good Food Costs Less' subcampaigns,...
Advertisements featuring the slogan 'You get it straight from Sainsbury's'. Some advertisements which were part of the Discount '78 promotion also...
Advertising material using the slogan 'Sainsbury's. Everyone's Favourite Ingredient'. Comprises: print advertsising (newspapers, magazines, proofs);...
Advertising material using the slogan 'Fresh Food, Fresh Ideas'. Comprises: print advertsising (newspapers, magazines, proofs); large format...
Advertising material using the slogan 'Making Life Taste Better'. SA/MARK/ADV/1/1/5/2 not used
Advertising material using the slogan 'Live Well for Less'. SA/MARK/ADV/1/1/7/2 not used
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)