Fresh meat press advertising

Press material from miscellaneous advertising campaigns/periods promoting Sainsbury's fresh meat, including:

newspaper advertisement proofs :
1. "Why the best meat you can buy is as near as your nearest Sainsbury's"; Sainsbury's Meat Advertising Design No.1 Sept 1954;

2. "Good cuts of meat: The difference they make to you"; Sainsbury's Meat Advertising Design No.2 (2757) for London Evenings;

3. "What's so special about Sainsbury's meat prices?"; Sainsbury's Meat Advertising Design No.3 (2848) for London Evenings;


newspaper advertisement cuttings:
4-7. "Go to Sainsbury's Fresh Meat Department for Perfect Quality at Reasonable Prices / Scotch Beef Devon Mutton West Country Lamb Chilled Beef Canterbury (N.Z.) Mutton and Lamb..." featuring the names of the following branches: Guildford, Kingston, Seaford and Woking. Advertisements include handwritten notes of the name of newspaper and the month and day they appeared in each publication (4 copies);

8. "There can be no doubt that Sainsbury's Fresh Meat Department Offers the Finest Quality and Gives the Best Value To-day...branches throughout the Kingston District" (1 copy);

9. "Scotch beef from the Balmoral Farms of H.M. The King...is coming to Sainsbury's" (from The Daily Mail 16 Dec 1933);

10. "J. Sainsbury for the finest English and Scotch Beef, Mutton & Lamb..." (featured on p.10 of The Evening Standard, 18 September 1935)"; gives beef, mutton, veal and lamb prices.

11. newspaper cutting from Bournemouth local newspaper, 1939: "For 70 years the shops of J. Sainsbury have played a vital part in distributing the Nation's food", headed "Sainsbury's lower prices for Scotch Beef";

12. "Real Canterbury Lamb specially for Sainsbury's / You know the price of every joint as soon as you see it / They know about meat at Sainsbury's" (from Evening Standard 2 Feb 1955 - first appearance);

Some newspaper advertisements also feature recruitment notices for additional counter staff at the bottom.