"English Poultry in Perfection at Sainsbury's" newspaper advertisement

Advertisement published in the Evening News. 'Sainsbury's occupy a unique position in the retail poultry trade. They have perhaps the largest connection in the country with the actual producers - in fact they receive the daily output from several hundred poultry farmers and small holders. Sainsbury's have given special encouragement to breeders of table poultry, the fattening of which is a highly specialised business; and this direct association with the sources of production enables them to offer the finest selection at prices which are pence per lb. below those generally quoted elsewhere. 'The most economical link between producer and consumer'.