Press Advertisements, Notices and Showcards, 1926-32
Includes loose cutting entitled 'Study the...
- Ref. No: SA/MARK/ADV/1/1/1/1/1/6/10
- Format: Printed Material
- Date: 1926-1932
- Level: File
- Extent: 1 volume
- Access: Open
"Sainsbury's Return Home" leaflet for High Street, Reigate branch new premises
[Apr 1926]Leaflet for the new branch, opened after a "temporary sojourn in the Old Public Hall". Includes prices for some special offers.
SA/MARK/ADV/1/1/1/1/1/6/10/1
Letter to customers of 163 Haverstock Hill, London branch
27 Apr 1926Covering letter for SA/MARK/ADV/1/1/1/1/1/6/10/3, and advising customers of the change of management.
SA/MARK/ADV/1/1/1/1/1/6/10/2
"Current Price List. J. Sainsbury's Fresh Meat Department" (163 Haverstock Hill, London branch) price list
26 Apr 1926Price list including beef, pork, mutton, lamb, veal. Prices for special offers for the week ending 1st May 1926 are included in an insert.
SA/MARK/ADV/1/1/1/1/1/6/10/3
"New Grass Lamb" (16 Woodcote Road, Wallington branch) flyer
[c. 1926]SA/MARK/ADV/1/1/1/1/1/6/10/4
"Special Offer at Sainsbury's 222, St. Albans Road, Watford. Delicious Breakfast Bacon" flyer
May 1926A note states "Commenced 3rd May".
SA/MARK/ADV/1/1/1/1/1/6/10/5
"Special Offer at Sainsbury's 28, Southbourne Grove. Delicious Breakfast Bacon" flyer
May 1926A note states "Commenced 3rd May. Owing to strike this was cancelled".
SA/MARK/ADV/1/1/1/1/1/6/10/6
"Special Offer of Groceries at Sainsbury's" (12 High Street, Dorking branch) flyer
May 1926Commenced 1st May, finished 15th May. Additional notes with dates and figures (possibly sales figures?) are included next to the card in the volume.
SA/MARK/ADV/1/1/1/1/1/6/10/7
"Special Offer of Groceries at Sainsbury's" (222 St Albans Road, Watford branch) flyer
Apr 1926Commenced 30th April, finished 15th May. Additional notes with dates and figures (possibly sales figures?) are included next to the card in the volume.
SA/MARK/ADV/1/1/1/1/1/6/10/8
"Special Offer of Groceries at Sainsbury's" (141 High Street, Winchester branch) flyer
Apr 1926Offer commenced 27th April, finished 18th May. Originally printed for 12 High Street, Dorking branch - it has been amended by hand to 141 High Street, Winchester branch. Additional notes with dates...
SA/MARK/ADV/1/1/1/1/1/6/10/9
"Special Offer of Groceries at Sainsbury's" (28 Southbourne Grove, Southbourne branch) flyer
Apr 1926Commenced 27th April, finished 15th May. Additional notes with dates and figures (possibly sales figures?) are included next to the card in the volume.
SA/MARK/ADV/1/1/1/1/1/6/10/10
"To Save Money Shop at Sainsbury's 516, Romford Road, Goodmayes." flyer
Apr [1926]A note states "Commenced 29th April". [Probably refers to 819 High Road, Goodmayes - Romford Road in Goodmayes appears to have been renamed as High Road, Goodmayes].
SA/MARK/ADV/1/1/1/1/1/6/10/11
"Sainsbury's" (bacon) (Magdalen Street, Norwich branch?) flyer
[c. 1926]Showcard with poem promoting Sainsbury's bacon, suggesting customers should "come along to Mag'lene Street" for their bacon - presumably referring to Sainsbury's branch at Magdalen Street, Norwich.
SA/MARK/ADV/1/1/1/1/1/6/10/12
"Special Offer. Plump Partridges 1/3 each" (Sainsbury's Hotel Department, 13/15 Stamford Street, Blackfriars, London) flyer
May 1926A note states "100 sent to 13/15 [Stamford Street] on the 14/5/26".
SA/MARK/ADV/1/1/1/1/1/6/10/13
"New Grass Lamb" (South Street, Romford branch) flyer
May 1926A note states "1000 sent to Romford. 19.5.26".
SA/MARK/ADV/1/1/1/1/1/6/10/14
Letter to customers of 99 High Street, Marylebone, London branch
Jun 1926Covering letter for a price list sent to customers. In the volume behind the letter are listed 16 branches - presumably similar letters were sent to customers of those branches.
SA/MARK/ADV/1/1/1/1/1/6/10/15
"½lb. Tea Free" (128-130 High Road, Kilburn, London branch) flyer
[c. 1926]Showcard announcing an offer of a free half pound of "our Famous 2/4 (Red Seal) Tea to all buyers of Groceries to the value of 5/- from June 21st to 26th".
SA/MARK/ADV/1/1/1/1/1/6/10/16
"Special Offer. Genuine French Sardines" flyer
[c. 1926]Written in the volume behind the showcard is a note listing 189 Kensington, Harrow, 5 Watford, Sutton, Surbiton and 140 Finchley branches and stating it was "sent to the branches in addressed...
SA/MARK/ADV/1/1/1/1/1/6/10/17
"J. Sainsbury's Price List for Groceries" (128 High Road and 96 High Road, Kilburn branches) price list
5 Jul 1926Includes an insert announcing special offers on apricots and biscuits. A note on the back seems to suggest that a similar price list was produced for Dorking branch.
SA/MARK/ADV/1/1/1/1/1/6/10/18
"Sainsbury's Delicious Grass Fed Lamb" (15 High Street, Reigate branch) flyer
Sep [1926]A note in the volume states it commenced on 2nd September until 1st October, and gives figures for number of lambs (presumably sales figures for the number of lambs sold during each week of the...
SA/MARK/ADV/1/1/1/1/1/6/10/19
"Special Offer at Sainsbury's 96, High Street, Tonbridge" (Delicious Breakfast Bacon) flyer
Aug [1926]A note states "Commenced 9th August".
SA/MARK/ADV/1/1/1/1/1/6/10/20
"Sainsbury's Delicious Grass Fed Lamb" (George Street, Luton branch) flyer
[c. 1926]A note states "Sent to branch because trade was slow - same prices as opening".
SA/MARK/ADV/1/1/1/1/1/6/10/21
"This Week's Special Offer at Sainsbury's" (rabbits, port, biscuits) (41 Magdalen Street, Norwich branch) flyer
Aug [1926]A note states "Commenced 23rd August to 4th September".
SA/MARK/ADV/1/1/1/1/1/6/10/22
"Sainsbury's Delicious Grass Fed Lamb" (90 High Street, Chelmsford branch) flyer
Sep [1926]A note states "1000 sent on the 20th Sept. 1926".
SA/MARK/ADV/1/1/1/1/1/6/10/23
""Food" for thought or Songs of Sainsbury" booklet
[c. 1926]Booklet containing verses and illustrations by "Pin" [Lady Sybil Grant]. A list of branches to which the booklet was sent is attached. The typed list suggests it was sent to Beckenham, Bedford,...
SA/MARK/ADV/1/1/1/1/1/6/10/24
"Something that will interest you about GAME" leaflet
[Sep 1926]Illustrated booklet promoting game and including natural history notes and a recipe for Manchurian partridges, the hazel hen, black game, and ptarmigan.
SA/MARK/ADV/1/1/1/1/1/6/10/26
Letter to customers about game leaflet
9 Sep 1926Covering letter for SA/MARK/ADV/1/1/1/1/1/6/10/26, with letterhead from 17 High Street, Reigate branch.
SA/MARK/ADV/1/1/1/1/1/6/10/27
"We have pleasure in announcing a substantial Reduction in the Price of Our Celebrated Peat-Smoked Bacon" (27 Sandgate Road, Folkestone branch) flyer
Sep 1926A note states "Sent to residents in Hythe proper 15.9.26".
SA/MARK/ADV/1/1/1/1/1/6/10/28
"Free Gift. A Beautiful Silver-Plated Jam Spoon will be Given Away…" (41 Magdalen Street, Norwich branch) flyer
Oct 1926A note states "1000 cards sent 6.10.26".
SA/MARK/ADV/1/1/1/1/1/6/10/29
"J. Sainsbury's Ready-Packed Groceries" (14/15 Church Lane, Leytonstone branch) flyer
Oct 1926A note states "Sent to branches on 8.10.26. Trade slow. Finished on 30.10.26". Includes prices for special offers on Afternoon Tea Biscuits, Finest Japan Rice and Large Californian Plums. A list of 18...
SA/MARK/ADV/1/1/1/1/1/6/10/30
"Shop at Sainsbury's and Save Money. Delicious Breakfast Bacon" (355 Lea Bridge Road, London branch) flyer
[c. 1926]SA/MARK/ADV/1/1/1/1/1/6/10/31
"Butter & Margarine" (4 High Street, Oxford branch) flyer
Oct [1926]A note (relating to SA/MARK/ADV/1/1/1/1/1/6/10/32 and SA/MARK/ADV/1/1/1/1/1/6/10/33) states "500 of each were sent on 6th October, 500 repeated on 20th October (prices altered)". Includes Sainsbury's...
SA/MARK/ADV/1/1/1/1/1/6/10/32
"Peat-Smoked Breakfast Bacon" (4 High Street, Oxford branch) flyer
Oct [1926]A note (relating to SA/MARK/ADV/1/1/1/1/1/6/10/32 and SA/MARK/ADV/1/1/1/1/1/6/10/33) states "500 of each were sent on 6th October, 500 repeated on 20th October (prices altered)".
SA/MARK/ADV/1/1/1/1/1/6/10/33
"Buy your Groceries at Sainsbury's and Save Money" (757 Romford Road, Manor Park) flyer
Nov 1926A note states "Week commencing Nov. 1st 1926 until November 22nd 1926". There are 18 branches listed behind the flyer in the volume - presumably similar flyers were printed for each branch: Hanwell,...
SA/MARK/ADV/1/1/1/1/1/6/10/34
"Sainsbury's Save You Money! Delicious Mild Cured Bacon" (96 High Road, Kilburn, London branch) flyer
Oct [1926]A note states "2000 sent to branch on 22nd October".
SA/MARK/ADV/1/1/1/1/1/6/10/36
"Sainsbury's Save You Money! Delicious Mild Cured Bacon" (222 St Albans Road, Watford branch) flyer
Oct [1926]A note states "1000 sent to branch on 22nd October".
SA/MARK/ADV/1/1/1/1/1/6/10/37
"Special Offer. Prime Roasting Fowls 1/4 per lb." (393 Barking Road, East Ham branch) flyer
Oct 1926A note states "1000 sent to branch on the 28.10.26. 1000 sent to Pinner Rd on the 28.10.26. 1000 sent to E. Ham on the 6.11.26. 1000 sent to E. Ham on the 12.11.26".
SA/MARK/ADV/1/1/1/1/1/6/10/38
"J. Sainsbury's Butcher's Department 128, High Road, Kilburn" price list
25 Oct 1926Price list featuring 'English and Scotch Beef', 'Southdown Lamb', 'English and Scotch Mutton', 'Finest Quality Chilled Beef', 'Genuine Canterbury (N.Z.) Lamb', 'Finest Quality Imported Mutton',...
SA/MARK/ADV/1/1/1/1/1/6/10/39
Covering letter for 128 High Road, Kilburn branch price list
26 Oct 1926Covering letter for SA/MARK/ADV/1/1/1/1/1/6/10/39.
SA/MARK/ADV/1/1/1/1/1/6/10/40
Letter to customers of 76 Streatham Hill, London SW2 branch promoting butter
4 Nov 1926SA/MARK/ADV/1/1/1/1/1/6/10/41
Letter to customers of 168 High Road, Streatham branch promoting butter
4 Nov 1926SA/MARK/ADV/1/1/1/1/1/6/10/42
Includes loose cutting entitled 'Study the biscuit trade: A summer line worth pushing', which outlines Sainsbury's biscuit-pushing tactics. Sainsbury's are reported to have checked their order books, and sent targeted price lists to customer who don't buy biscuits.
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