"A Guide to Our Coupon System." newspaper advertisement for Norwich branch

Newspaper advert, 1st November, 1913. 'J.Sainsbury's Stores, 6, Haymarket, Norwich. A Guide to Our Coupon System. Perhaps an apology is due to many of my customers who have found any difficulty in understanding the system under which my "Free Gift Coupons" are given away, and I trust the following explanation will make all points clear. As an inducement to customers to try the following items. Coupons are given to all purchasers of' China Tea, Coffee, Cocoa, Nuts, Milk Margarine and Crelos Margarine at particular weights purchased. 'Save these Coupons! They can be exchaged for Finest Sheffield Cutlery, Beautiful China Tea Sets, Rich Linen Damask Afternoon Tea Cloths'. Includes an explanation of how many coupons are required to be exchanged for the items listed.