Comprises photographs, slides and transparencies of advertisements for groceries including:
J. Sainsbury's ready-packed groceries: "Our stock is always FRESH, our QUALITY the FINEST obtainable, and our PRICES strictly COMPETITIVE";
"Only at Sainsbury's" 'Selsa' products advertisement [part of 70th anniversary advertising campaign 1939];
tea advertisements: "Money saved is money earned!"; "Mummy buys her TEA at SAINSBURY'S" [The Dollies Tea Party] c.1930s; "16 ozs of Tea make a Pound" [1911]; Blue Kaddy Tea [1930s - "British and Best" and "Have you tried it?"];
drinks: freshly ground coffee; tinned and packet French coffee; tinned and packet pure coffee; tinned and jarred instant coffee; packet 'real' coffee; cocoa and cocoa essence [1909-1920 advertisements]; mineral water (including 'Monastère' spring water); squash (containing more than 10% fruit juice); Free & Clear; Unique water
pasta sauces (including Italian sauces); tomato ketchup; mayonnaise; olive oil; tinned anchovies; tinned sardines in olive oil; Sainsbury's speciality oils ['salad car' advertisement]; soya granules; cooking chocolate;
canned 'Flavourseal' grapefruit; canned fruits in fruit juice; dried fruit (1930s advertisement for Christmas puddings); "Selsa" marmalade;
special offers: British Grown granulated sugar; dried apricots; jam;
bakery products: bread (including bread baked daily, granary wholemeal, French and unsliced), cakes, doughnuts;
price lists: coffee, cocoa, tea and sugars;
copy of pages ('Groceries' and 'Canned Goods and Preserves') from Songs of Sainsbury: 'Food for Thought' by Pin [1928].
Some advertisements feature the slogans: "Good food costs less", "If it isn't better, cheaper or different, it isn't Sainsbury's", "Little things cost less at Sainsbury's"; "J. Sainsbury for QUALITY and VALUE"; "J. Sainsbury For the Finest Quality GROCERIES".
![SA/MARK/ADV/1/1/1/1/2/12 - Photocopy of illustration of fruit and vegetables with slogan, [1970s]](https://d1nvj7b44vmgv4.cloudfront.net/w500/mark/SA-MARK-ADV-1-1-1-1-2-12hr.jpg)
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