Proofs of newspaper advertisements, 1969-75

Contains final proofs and newspaper cuttings of advertisements and notices for press release.

Includes:
Centenary year (100 Good Food Years), Good Food Costs Less, 'Mr. Sainsbury' series, 'Focus on Sainsbury's' (national and at Doncaster), "Does your grocer...Sainsbury's does!" and "All the best from Sainsbury's" advertisements;
opening of new supermarket at Bedminster,
advertising for charity programmes 1971-1974,
and request for storage accommodation required by the Firm.

Item 44 - 4 identical copies.
Item 45 - 4 identical copies in this folder and 2 identical copies (item 26) in File SA/MARK/ADV/1/1/1/1/25; one has the bottom of the page cut away.
Item 46 - 3 identical copies.

1."'I always smile when you say cheese, Mr Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customers. Promotion for range of cheeses stocked. Also includes prices for coffee, corned beef, stewed apples, marmalade, marrowfat peas, sultanas, cheddar cheese and Australian butter. Printed on glossy paper. To be placed in the Daily Mirror and Daily Express, 21 Apr 1970.

2. 'Portrait of two anarchists with a bomb' centenary advertisement. Includes photo of Mr and Mrs J.J. Sainsbury and the centenary logo. Also includes a short history of the founding of the store and its innovations and values.

3. Sainsbury's centenary advertisement with slogan 'Sainsbury's 100 good -food years'. 'Includes the heading '100 years ago this month Mr. and Mrs. J.J. Sainsbury set up a family business in Drury Lane'. Also includes the strapline 'Come in and have a piece of birthday cake!'. Includes photos of staff standing outside one of the earliest stores; John James and Mary Ann Sainsbury,; Driver Harry Brearman and his van; a customer and a cashier. Also includes illustrations of an early Sainsbury shop front, a horse-drawn delivery van and the centenary logo. Includes key dates with short explanations of the development of the business.

4. 'The Sainsbury Saga - 100 Good-Food Years' advertisement with slogan 'Sainsbury's say "Thank You" for their first 100 years'. Also includes the strapline 'Come in and have a piece of birthday cake!'. Includes photos of staff standing outside one of the earliest stores; John James and Mary Ann Sainsbury; Driver Harry Brearman and his van; a customer and a cashier. Also includes illustrations of an early Sainsbury shop front, a horse-drawn delivery van and the centenary logo. Includes key dates with short explanations of the development of the business. To be placed in the Brighton Evening Argus; Bristol Evening Post; Bournemouth Evening Echo; Bath & Wilts Evening Chronicle; Coventry Evening Telegraph; Ipswich Evening Star; Norwich Eastern Evening News; Northants Evening Telegraph; Nuneaton Evening Tribune; Portsmouth Evening News; Southampton Evening Echo; Wolverhampton Express & Star; Leicester Mercury, 15 Apr 1969.

5. Sainsbury's new supermarket opening at Bedminster advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a store interior, the centenary logo and a map. Also includes opening hours. Printed on glossy paper.

6. 'It Sainsbury's 100th birthday today - come in and have a piece of cake!' advertisement with the slogan 'Sainsbury's say "Thank You' for their first 100 years'. Includes a large photo of a birthday cake and the centenary logo.

7. 'Does your grocer...Sainsbury's does!' advertisement. Includes five points promoting Sainsbury's services. Also includes a photo of a customer with shopping outside a Sainsbury's branch. Printed on glossy paper. To be placed in provincial press, w/c 29 Nov 1971.

8. 'It Sainsbury's 100th birthday today - come in and have a piece of cake!' advertisement with the slogan 'Sainsbury's say "Thank You' for their first 100 years'. Includes a photo of a birthday cake and the centenary logo. To be placed in the Southern editions of the Daily Mirror and Daily Sketch, 15 Apr 1969.

9. 'The Sainsbury Saga - 100 Good-Food Years' advertisement with slogans 'Sainsbury's say "Thank You" for their first 100 years' and 'One million families do their shopping at Sainsbury's every week. Why?' Includes photos of staff standing outside one of the earliest stores; John James and Mary Ann Sainsbury; Driver Harry Brearman and his van; the interior of an early store; shoppers in a self-service store. Also includes an illustration of an early Sainsbury shop front and the centenary logo. Includes key dates with short explanations of the development of the business. To be placed in the Bury St Edmunds Free Press; Croydon Advertiser; Essex Weekly News; Hants & Berks Gazette; Hertfordshire Mercury; Kentish Express; Walsall Advertiser, 18 Apr 1969 and the Surrey Advertiser, 19 Apr 1969.

10. 'The Sainsbury Saga - 100 Good-Food Years' advertisement with slogans 'Sainsbury's say "Thank You" for their first 100 years' and 'One million families do their shopping at Sainsbury's every week. Why?'. Also includes the strapline 'Come in and have a piece of birthday cake!'. Includes photos of staff standing outside one of the earliest stores; John James and Mary Ann Sainsbury; Driver Harry Brearman and his van; a customer and a cashier; the interior of an early store. Also includes illustrations of an early Sainsbury shop front, a horse-drawn and the centenary logo. Includes key dates with short explanations of the development of the business. To be placed in the Birmingham Evening Mall; Luton Evening Post; Reading Evening Post; Cheltenham, Gloucester Echo; Nottingham Evening Post; Oxford Mail; Worcester Evening News, 15 Apr 1969.

11. 'The 100 good food years of Sainsburys' advertisement. Includes a photo of shoppers in a self-service store and the centenary logo. To be placed in Times (Supermarket supplement) and Financial Times, 25 Apr 1969. Printed on glossy paper.

12. "You certainly know your onions, Mr Sainsbury" advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a man with some onions and the centenary logo. Includes product images. Promotes the variety and range of 'in season' fruit and vegetables. Also includes prices for 'Spanish Sweet White Grapes', 'Nescafé Gold Blend', 'Sainsbury's Hawaiian Pineapple Slices', 'Campbell's Condensed Chicken Soup', 'Sainsbury's Steak & Kidney Pie', 'Sainsbury's Christmas Puddings' and 'McVitie's Chocolate Home Wheat'. Printed on glossy paper. To be placed in the Daily Mail and Daily Express (Southern Editions only) 11 Nov 1969.

13. "I love Sainsbury's, Mr. Sainsbury" advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Fresh Double Cream', 'Sainsbury's Caster Sugar', 'Sainsbury's Salad Cream', 'Sainsbury's Grapefruit or Orange Juice', 'Sainsbury's Seville Orange Marmalade', 'Sainsbury's Individual Fruit Pies' and 'Sainsbury's Snax'. Printed on glossy paper. To be placed in the Daily Mirror (Southern Edition only) 8 July 1969.

14. '"100 years old! You don't look it Mr. Sainsbury!" advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainbury's Fresh Double Cream', 'Sainbury's Caster Sugar', 'Sainbury's Salad Cream', 'Sainbury's Grapefruit or Orange Juice', 'Sainbury's Seville Orange Marmalade', 'Sainbury's Individual Fruit Pies' and 'Sainbury's Snax'. Printed on glossy paper. To be placed in the Chatham Rochester & Gillingham Evening Post, 8 Jul 1969.

15. "What have you got for me this week Mr. Sainsbury?" advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Del Monte Peach Halves', 'Sainsbury's Trifle Sponges', 'Rowntree's Jellies', 'Sainsbury's Red Label Tea', 'Schweppes Bitter Lemon', 'Sainsbury's Mini Pork Pies' and 'Mars Bars'. Printed on glossy paper. To be placed in the Daily Mirror, 1 Jul 1969.

16. "My husband says I can't go wrong with you, Mr. Sainsbury" advertisement promoting meat quality. Includes a photo of customers and the centenary logo and the slogan 'Sainsbury's 100 good food years'. Includes product images. Also includes prices for 'New Zealand Lamb', 'Crawford's Tartan Shortbread', 'Sainsbury's Marzipan', 'Sainsbury's Mandarin Oranges', 'Rowntree's After Eight Mints', 'Sainsbury's Rich Fruit Christmas Cake', and 'Sainsbury's Mincement'. Printed on glossy paper. To be placed in the Daily Mirror (Southern Editions only) and Daily Express, 25 Nov 1969.

17. "I'd trust my daughter with you, Mr. Sainsbury" advertisement with slogan 'Sainsbury's - 100 good food years. Includes a photo of a customer with her baby and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Mini Sausage Rolls', 'Sainsbury's Instant Coffee', 'Sainsbury's Creamed Macaroni', 'Sainsbury's Fresh Fruit Apricot Jam', 'Armour Fruit Salad', 'Homburg Pork Luncheon Meat', and 'McVitie's Digestive Biscuits'. Printed on glossy paper. To be placed in the Daily Express (Southern Editions only), 24 Jun 1969.

18. "You're always so fresh Mr. Sainsbury" advertisement promoting fresh foods. Includes slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Frozen Mixed Vegetables', 'Sainsbury's Instant Coffee', 'Sainsbury's Chopped Ham Loaf', 'Sainsbury's Salad Cream', 'Sainsbury's Danish Cream', 'Sainsbury's Bitter Lemon' and 'H.&P. Cornish Wafers'. Printed on glossy paper. To be placed in the Daily Express (Southern Edition only), 10 Jun 1969.

19. "How do you keep everything so clean Mr. Sainsbury?" advertisement promoting cleanliness. Includes slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Sausage Mini Rolls', 'Sainsbury's Instant Coffee', 'Sainsbury's Creamed Macaroni', 'Sainsbury's Fresh Apricot Jam', 'Sainsbury's Fruit Salad', 'Homburg Pork Luncheon Meat', and 'McVitie's Digestive Biscuits'. Printed on glossy paper. To be placed in the Bognor Regis Post and Kentish Express, 20 Jun 1969.

20. "A bird in the hand is worth twice as much, Mr. Sainsbury" advertisement promoting poultry. Includes slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Roasting Chicken', 'Bacon Joints', 'McVitie's Chocolate Home Wheat', 'Sainsbury's Rich Cut Marmalade', 'Heinz Cream of Tomato Soup', 'Nescafé Instant Coffee', 'Sainsbury's Creamed Rice' and 'Sainsbury's Tomato Soup'. Printed on glossy paper. To be placed in the Daily Mirror and Daily Express (Southern Editions only), 24 Oct 1969.

21. 'Save money on Wines and spirits at Sainsbury's' advertisement with slogan 'Sainsbury's - 100 good food years'. Includes photo of alcohol products and the centenary logo. Also includes prices for 'Spanish Wines', 'Mateus Rosé', 'British Sherries', 'Emva Cream Cyprus Sherry', 'Spanish Amondtillado Sherry', 'Double Century Spanish Sherry', 'Harvey's Bristol Milk Sherry', 'Harvey's Bristol Cream', 'Italian Vermouth', 'Booth's and Gordon's Gin', 'Beefeater Gin', 'Scotch Whiskies' and Stone Green Ginger Wine'. Printed on glossy paper. To be placed in the Croydon Advertiser, 11 Nov 1969.

22. 'More great value from Sainsbury's' advertisement with slogan 'Sainsbury's - 100 good food years'. Includes product images and the centenary logo. Also includes prices for 'Sainsbury's Shorteen', 'Processed Peas', 'Sainsbury's Minced Beef and Onions', 'Libby's Creamed Rice', 'Cadbury's Dairy Milk Chocolate' and 'New Zealand White Cheddar'. Printed on glossy paper. To be placed in the Kentish Express, 31 Oct 1969.

23. 'Save on Australia Farm Foods at Sainsbury's this week' advertisement with slogan 'Sainsbury's - 100 good food years'. Includes product images and the centenary logo. Also includes prices for 'Sainsbury's Australian Peaches', 'Sainsbury's Australian Pears', 'Ambrosia Creamed Rice', and 'Sainsbury's Cream Australian Sherry'. Printed on glossy paper. To be placed in the Kentish Express, 26 Sep 1969; Wolverhampton Express & Star, 23 Sep 1969; Poole & Dorset Herald, 28 Sep 1969; Nuneaton Evening Tribune, 26 Sep 1969; Brighton Evening Argus, 23 Sep 1969; Cheltenham Gloucester Echo, 23 Sep 1969; Cheltenham Gloucester Citizen, 26 Sep 1969.

24. "What have you got for me this week Mr. Sainsbury?" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes a photo of a customer and product images. Also includes prices for 'Back Bacon', beans, coffee, Rich Tea biscuits, tinned plums and shandy. To be placed in the provincial press, w/c 8 Mar 1971.

25. "How do you keep everything so clean Mr. Sainsbury?" advertisement promoting cleanliness. Includes slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Frying Chicken', 'Sainsbury's Quick Dried Sliced Beans', 'Peek Frean's Shortcake biscuits', 'Sainsbury's Round Box Cheese Spread', 'Sainsbury's Pear Halves', 'Galaxy Chocolate' and 'Sainsbury's Whole Orange Drink or Lemon Drink'. Printed on glossy paper. To be placed in the Daily Express; Southern Standard; Worcester Evening News, 1969.

26. "You're a fresh one, Mr. Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer and product images. Also includes prices for custard powder, mixed dried fruit, pickled onions, cream, instant mashed potato, and apples. Printed on glossy paper. To be placed in the provincial press, w/c 9 Aug 1971.

27. "Cheers, Mr. Sainsbury!" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes a photo of customer and product images. Also includes prices for brown ale, pale ale, gin whisky and wine. Printed on glossy paper. To be placed in the Bucks Herald and Bucks Advertiser, 26 Feb 1970.

28. "You're a fresh one, Mr. Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer and product images. Also includes prices for prunes, baby beets, Red Label Tea, tinned carrots, Custard Creams and tinned strawberries. Printed on glossy paper. To be placed in the Daily Mirror and Sun, 16 Mar 1971.

29. "Australia's certainly got a lot to offer, Mr. Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer with a wire basket and product images. Also includes prices for sultanas, minced beef loaf, peach halves, rice, and tinned pears. Printed on glossy paper. To be placed in the provincial press, 13 and 20 Sep 1971.

30. "You've got the meaty bargains, Mr. Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer and product images. Also includes Easter shopping store opening. Includes price for tinned carrots, rice pudding, tomato soup, coffee, tinned pilchards, and jam tarts. Printed on glossy paper. To be placed in the Daily Mirror and Daily Express, 9 Mar 1970.

31.'"You're trying to butter me up, Mr. Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer and product images. Also includes prices for Garibaldi biscuits, tinned pears, coffee, tinned peas, corned beef and blended butter. Printed on glossy paper. To be placed in the provincial press w/c 25 May 1970.

32. "Saved again, Mr. Sainsbury" advertisement with slogan 'Good food costs less at Sainsbury's'. Includes photo of customer and product images. Also includes prices for Green Label Tea, Sainsbury's Cola, evaporated milk, coconut crunch cakes, cream, Kit Kat bars and frozen green beans. Printed on glossy paper. 1970.

33. 'Does your grocer...Sainsbury's does!' advertisement. Includes five points promoting Sainsbury's services. Also includes a photo of a customer with shopping outside a Sainsbury's branch. Printed on glossy paper. To be placed in the Daily Mirror and Sun, 16 May 1972.

34. 'Freshness Every Morn' advertisement 'A gala variety performance in 3 Acts'. Includes plot scenarios for 3 acts: 'Before Dawn, Down on the Farm; Early Morning in a Freshly Spruced Sainsbury's Store, Somewhere in England'; 'Opening Time). Also includes illustration of a farm. To be placed in the Royal Gala Ballet Programme, 1971 Edition.

35. 'All the best from Sainsbury's' advertisement featuring a photograph of a full Sainsbury's shopping trolley. To be placed in the Royal Ballet Gala Programme, 1972.

36. Typed list of programmes, magazines and catalogues that 'All the best from Sainsbury' advertisements were placed. Those listed: Royal Ballet Gala Programme, 1972; Art Auction Brochure - Save the Children Fund, 1973; Kings Lynn Festival Programme, 1973; Aldebugh Festival Programme, 1973; Orpington Round Table Charity Band Show Programme; The Virgo Ball Programme; Yavneh Nursery Brochure, 1973; Corby Leisure Activities Exhibition, 1973; Thamesmead Town Show Programme, 1973; Redditch Official Guide, 1973; London Festival Ballet Programme, 1973; R.S.P.C.A. Gala Performance Programme, 1972; Shelter Wonderful Waxworks Ball; Warwick & Worcester Life (Redditch feature); Greenwich Festival Brochure, 1973; Parish Church of St. Peter Priorslee Magazine; British Paraplegic Sports Society Limited Programme; Opera Ball Programme; Basingstoke Show Catalogue, 1973; The Bretton Beacon Magazine; Gloucestershire Echo Centenary Souvenir Edition; Shelter Crystal Ball Programme, 1973.

37. 'All the best from Sainsbury's' advertisement featuring a photograph of a full Sainsbury's shopping trolley. To be placed in the Kings Lynn Festival Programme, 1973.

38. 'All the best from Sainsbury's' notice placed in the Southfields School Magazine, 1973.

39. 'All the best from Sainsbury's notice (large) placed in the Skaters Ball Programme, 1972.

40. Typed list of programmes, magazines and catalogues that featured one of the 'All the best from Sainsbury's' notices. Those listed: I.C.A.A. Save rave concert programme, 1972; Evening of Boxing Programme; Southfield School Magazine, 1973; Skaters Ball Programme, 1972; Service of Remembrance Times, 1972; Fleur de Lys Ball Programme, 1973; Iris Ball Programme, 1973; British Epilepsy Association Programme, 1973; Royal Commonwealth Society for the Blind Charity Concert Programme, 1973; R.A.F. Association Battle of Britain Brochure; Northamptonshire Boys Club Magazines; Spotlight, 1972; Benevolent Fund Programme, 1972.

41. 'Focus on Sainsbury's' national advertisement with slogan "I've been to several supermarkets but Sainsbury's is the one". Includes recommendations from five customers along with their photographs. Also includes prices for 'Pork Special', 'Bird's Instant Coffee', 'Sainsbury's Red Label Tea Bags', 'Wall's Stewed Steak', 'John West Pilchards', 'Jacob's Cream Crackers', 'Campbell's Condensed Chicken/Oxtail Soups', 'Goblin Meat Puddings', and 'English Desert Apples'. Printed on glossy paper. To be placed in the Daily Mirror and Daily Express, 15 Jan 1974.

42. "Sainsbury's...I think the prices here are marvellous!" advertisement. Includes some quotes from customers. Also includes a photograph of customers and store opening hours. Includes prices for 'English Lamb', 'Nescafé Instant Coffee', 'John West Sardines', 'Sainsbury's Green Label Tea', 'Lychgate Italian Peeled Tomatoes', 'Sainsbury's Italian Easy Cook Rice', 'Spam', 'Sainsbury's Pure Blended Honey', and 'Libby's Mandarin Oranges'. To be placed in the Doncaster Evening Post, 24 Jun 1975.

43. "You're always so fresh Mr. Sainsbury" advertisement promoting fresh foods. Includes slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Sweet Pickle', 'McVitie's Digestive biscuits', 'Sainsbury's Chopped Ham Loaf', 'Sainsbury's Instant Milk Powder', 'Sainsbury's Pear Halves', 'Sainsbury's Whole Orange Drink or Lemon Drink', and 'Sainsbury's Bacon and Egg Pie'. Printed on glossy paper. To be placed in the Daily Mirror, 15 Jul 1969.

44. 'It's always good food and good value at Sainsbury's' advertisement. To be placed in the Budget Beaters Diary, 1975.

45. 'Storage accommodation required' advertisement for 550/745 square metres space within 10 miles radius of Basingstoke. To be placed in the Basingstoke Gazette, 19 and 26 Apr 1974; Hampshire Chronicle, 19 and 26 Apr 1974; Southern Evening Echo w/c 15 and 22 Apr 1974.

46. 'Freshness Every Morn' advertisement 'A gala variety performance in 3 Acts'. Includes plot scenarios for 3 acts: 'Before Dawn, Down on the Farm; Early Morning in a Freshly Spruced Sainsbury's Store, Somewhere in England'; 'Opening Time). Also includes illustration of a farm. To be placed in the Ballet Gala of Friends of Fatherless Families, 1974.

47. 'Focus on Sainsbury's' provincial advertisement with slogan "Sainsbury's is streets ahead". Includes recommendations from five customers along with their photographs. Also includes prices for ' McDougalls' Flour', 'Sainsbury's Mixed Fruit', 'Sainsbury's Shredded Beef Suet', 'Sainsbury's Glacé Cherries', 'Chickens', 'Turkeys', 'Robertson's Peach Slices', 'Sainsbury's Green Label Ceylon Blend Tea', 'Sainsbury's Chicken Soup', and 'John West Sardines'. To be placed in the Doncaster Evening Post, 5 Nov 1974 and the South Yorkshire Times, 8 Nov 1974.