Proofs of newspaper advertisements, 1972-74

Contains final proofs of advertisements for press release and newspaper cuttings.

Themes include:
the 'Sainsburyprobe' series with comments from customers, and strapline 'It's good food and good value at Sainsbury's';
'Does your grocer...?' series
'All the best at Sainsbury's'
the opening of new supermarkets, price savings for selected products;
Boots at Bretton opening ad (1972);
and other advertisements relating to supermarkets at Bretton (Peterborough), Telford, Sutton Coldfield, Letchworth and Christchurch.

Also one loose proof for opening of Sutton Coldfield Lower Parade branch, published in local press May and Jun 1974. The advertisement features instore photographs of beer, wine and spirit aisle, frozen goods, canned and packet rice, check-out with confectionary, and mother with child in trolley. (Plan chest drawer 2)

Item 1 - 2 duplicate copies
Item 9 - 2 duplicate copies.
Item 15 - 2 duplicate copies.
Item 21 - 2 duplicate copies.
Item 27 - 3 duplicate copies; one printed on glossy paper.
Item 50 - 3 duplicate copies.

1. 'Sainsburyprobe' advertisement with slogan 'Why do Sainsbury shoppers keep coming back?' Includes testimonials from six customers along with their photographs. Also includes slogan 'It's good food and good value at Sainsbury's'. Includes prices for 'Tendersweet Gammon Rashers', 'Ovaltine', 'Sainsbury's Minced Beef and Onion', 'John West Pilchards', 'Sainsbury's Round Grain Rice', 'Nescafé Instant Coffee',' 'Cox's Orange Pippins' and 'Sainsbury's Ginger Wine'. Printed on glossy paper. To be included in the Watford Observer, 26 Oct and 23 Nov 1973.

2. 'Sainsbury's new Superstore' advertisement for the opening of the branch at Peterborough (Bretton). Store opening: 25 Apr 1972. Includes photo of store exterior; a customer loading shopping into a car; a shopping bag with the slogan 'Good food costs less at Sainsbury's'; a store location map along with store opening hours. Advert also promotes free bus ride, free car park and petrol vouchers, improved checkouts and range of produce. Printed on glossy paper.

3. Sainsbury's produce advertisement with prices. Includes prices for 'Sainsbury's Supersoft Margarine', 'Roasting Chicken', 'Sainsbury's Frozen Thick Sliced Beans', 'Libby's Corned Beef', 'Sainsbury's Mandarin Oranges', 'Walls Stewed Steak with Gravy', 'Sainsbury's Strawberries', and 'Sainsbury's Spanish Wines'. Printed on glossy paper. To be placed in the Peterborough Citizen & Advertiser, 28 Nov and 1 Dec 1972.

4. 'All the best from Sainsbury's' advertisement. Includes a photograph of a Sainsbury's shopping trolley loaded with shopping. Printed on glossy paper. To be placed in the Bretton Beacon Magazine, c. 1973.

5. Photograph of the exterior of the Bretton Branch at Peterborough.

6. 'Supershopping...Supersaving...at the new Sainsbury's in Bretton' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes a photograph of a customer loading shopping into a car outside the store and a map along with store opening times. Also includes prices for 'English and Scotch Lamb Special', 'John West 'Parsley' Pink Salmon', 'McVitie's Chocolate Home-wheat', 'Sainsbury's Instant Coffee', 'Sainsbury's Blackcurrant Jam', 'Sainsbury's Drinking Chocolate', 'Sainsbury's Canadian White Cheddar', and 'Sainsbury's Bordeaux Blanc'. 1972.

7. 'What do shoppers think of it? advertisement featuring interviews with 8 customers at the opening of the new store in Bretton (Peterborough) on 25 Apr. 'Reporter: Ross Cameron'. Cameraman: Roy F. Chance'. Includes the question 'Have you shopped at the Superstore yet?'. To be placed in the Peterborough Evening Telegraph, 12 May 1972.

8. 'Sainsburyprobe 5' advertisement with the question 'How much do you really save at Sainsbury's?' Features interviews with 8 customers at the store in Bretton and includes their photographs. 'Reporter: Simon Smith. Cameraman: Bruce Fleming'. Also includes a map along with opening hours. Printed on glossy paper. To be placed in the Peterborough Citizen & Advertiser, Feb 1973.

9. 'Does your grocer...Sainsbury's does!' advertisement for the Bretton branch. Includes five points promoting Sainsbury's services. Also includes a photo of a customer with shopping outside the branch. Also includes a map of the store location.

10. Boots advertisement for store opening next to the Bretton branch at Peterborough. Includes an illustration of the store, store opening hours and a map showing its location and proximity to Sainsbury's. Placed in the Evening Telegraph, 25 Apr 1972.

11. 'Catch a 385 to the new Sainsbury Superstore opening Bretton, April 25' advertisement. Promotion of free bus rides to the store between 25 Apr and 6 May. Includes a photo of a shopping bag with the slogan 'Good food costs less at Sainsbury's' and a map of the store location. Also includes the slogan 'Super choice and super savings!' Placed in the Evening Telegraph, 5 Apr 1972.

12. 'Catch a 384 to the new Sainsbury Superstore opening Bretton, April 25' advertisement. Promotion of free bus rides to the store between 25 Apr and 6 May. Includes a photo of a shopping bag with the slogan 'Good food costs less at Sainsbury's' and a map of the store location. Also includes the slogan 'Super choice and super savings!' Placed in the Evening Telegraph, 5 Apr 1972.

13. 'Super Store Opens' press cutting about the opening of the new branch at Bretton, Peterborough. Includes the pull quote 'Smashing' is the verdict of first shoppers'. Also includes photos of Mr John Sainsbury and store manager, Richard Pescod, greeting customers and bus conductresses refunding bus fares. Photos include the captions: 'The first shoppers make their way into the new store', and 'Shoppers get their bus fares returned. The 'free rides' offer is being held for two weeks'. Cutting is from the Evening Telegraph, 26 Apr 1972.

14. 'Superstore staff keep their cool' press cutting regarding the opening of the Bretton branch at Peterborough. Includes a photo of branch manager, Richard Pescod and the caption 'He joined Sainsbury's as a boy and began his career selling eggs outside the Kilburn branch. Now Mr Richard Pescod is manager of the company's largest store at Bretton'. Cutting is from the Evening Telegraph, 27 Apr 1972.

15. 'Sainsbury's new Superstore' advertisement for the opening of the branch at Peterborough (Bretton). Store opening: 25 Apr 1972. Includes photo of store exterior; a customer loading shopping into a car; a shopping bag with the slogan 'Good food costs less at Sainsbury's'; a store location map along with store opening hours. Advert also promotes free bus ride, free car park and petrol vouchers, improved checkouts and range of produce. Advert cut from a publication which has television scheduling (possibly TV or Radio Times), 24 Apr 1972.

16. 'Sainsbury's new Superstore' advertisement for the opening of the branch at Peterborough (Bretton). Store opening: 25 Apr 1972. Includes photo of store exterior; a customer loading shopping into a car; a shopping bag with the slogan 'Good food costs less at Sainsbury's'; a store location map along with store opening hours. Advert also promotes free bus ride, free car park and petrol vouchers, improved checkouts and range of produce. Placed in the Evening Telegraph, 26 Apr 1972.

17. Sainsbury's Bretton branch opening press cutting featuring 'Free Petrol' promotion. Includes photos of checkout aisles and customers in the store with the captions 'The checkout girls wait for the first shoppers. There are 22 'twin belt' checkouts to ensure an even flow' and 'The first customers find that there is . Placed in the Evening Telegraph, 26 Apr 1972.

18. 'Sainsbury draw the crowds' press cutting. Short article regarding the opening of the Bretton store, Peterborough from an unknown publication. 1972.

19. 'All aboard for the place where no-one lives' press cutting. Includes a photo of the number 384 bus destination sign. From an unknown publication. 1972.

20. 'Rush to see super store' press cutting regarding the opening of the new super store at Bretton, Peterborough. Includes a photograph of customers at the store with the caption 'The bargain hunters were busy this week at the new Sainsbury's super store at Bretton'. From an unknown publication. 1972.

21. 'New city township gets a heart' press cutting with sub-headline 'Super Store Opens Today'. Includes an aerial photograph of the store with the caption: 'Advertiser photographer Jack Brindley took this special photo of the new Sainsbury's store. At the top of the picture is the Western Primary running towards Longthorpe (top right). Top left is the new Bretton township'. From an unknown publication. 25 Apr 1972.

22. Photo news cutting of the opening of the Sainsbury's branch at Bretton, Peterborough. Photo shows Company Chairman, Mr John Sainsbury welcoming shoppers. From an unknown publication, 25 Apr 1972.

23. 'Sainsburyprobe' advertisement with slogan 'Fresh food is delivered daily at the new Telford Sainsbury's' Features testimonials from 5 customers at the store in Bretton and includes their photographs. 'Reporter: Simon Smith. Cameraman: Bruce Fleming'. Also includes a map. Printed on glossy paper. To be placed in the Shropshire/Telford Journal, 26 Oct 1973.

24. 'Sainsburynews 1' advertisement with slogan 'The superfresh superstore comes to Telford!' Includes artist impression of the store and a map along with the store opening hours. Store opening: 2 Oct 1973. Includes details of dairy produce on spends over £3. To be placed in the Shrewsbury Chronicle Group; Shropshire Journal; Telford Journal, 21 Sep 1973.

25. 'Sainsburynews 2' advertisement with slogan 'Sainsbury's new superfresh superstore'. Includes short testimonials from 2 customers along with their photographs, a map of area and store location along with the store opening hours. Also includes the strapline 'Follow the signs to the Sainsbury's car park and drive in for Sainsbury freshness. Store opening: 2 Oct 1973. Includes details of dairy produce on spends over £3. To be placed in the Shrewsbury Chronicle Group; Shropshire Journal; Telford Journal, 21 Sep 1973.

26. 'Sainsburynews 1' advertisement with slogan 'Now open in Telford!' Includes strapline 'Follow the signs to Sainsbury's for freshness...' and arrow signs pointing to 'Fresh Meat', 'Fresh Fruit and Vegetables', 'Fresh Dairy Products', 'Variety', 'Value', 'Ease of Shopping' and promotion 'Pick up your free fresh food gift'. Also includes artist impression of the store and a map along with opening hours. To be placed in the Wolverhampton Evening Star; Shropshire Star, 2 Oct 1973; Stafford Newsletter; Shropshire Journal; Telford Journal, 5 Oct 1973.

27. 'Focus on Sainsbury's' advertisement with slogan "It's very good value...I wouldn't shop anywhere else." Includes testimonials from four customers along with their photographs. Includes straplines: 'Savings now at Sainsbury's' and 'Sainsbury's - It's very good value'. Also includes prices for 'Sainsbury's Skinless Sausages', 'Sainsbury's Tendersweet Bacon', 'Stork Margarine', 'Spam', 'Libby's Rice Pudding', 'Brooke Bond Instant Coffee Refill Pack', 'Smedley's Green Beans', 'Standard Large Sliced White Bread' and 'Jaffa Grapefruit'. To be placed in the Oxford Mail, 12 Mar 1974.

28. 'Sainsburyprobe' advertisement with slogan 'Sainsbury's new Superstore is now open in Telford'. Reporter: Simon Smith; Photographer: Bruce Fleming. Includes interviews with 5 customers along with their photographs. Includes a promotion for Sainsbury's Red Label Tea with spends of £3 or more. Also includes strapline: Drive in for Sainsbury freshness. To be included in the Shrewsbury Chronicle Group; Shrophire/Telford Journal, 19 Oct 1973.

29. 'Sainsburyprobe' advertisement with slogan 'Sainsbury's quality goods are now available in Telford''. Reporter: Simon Smith; Photographer: Bruce Fleming. Includes interviews with 5 customers along with their photographs. Also includes price for 'Sainsbury Scotch Whisky'. Also includes strapline: 'Save on Sainsbury brands - the quality's unbeatable'. To be included in the Shropshire/Telford Journal, 2 Nov 1973.

30. 'Sainsburyprobe 2' advertisement with the question 'Value...variety...freshness...cleanliness. How do you rate Sainsbury's?' and the strapline: 'Here's what they say'. Reporters: Brian Jackson, Simon Smith. Cameraman: Bruce Fleming. Also includes slogan 'No stamps...no stunts. Honest to goodness value at Sainsbury's'. Includes interviews with 6 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'New Zealand White Cheddar', 'Sainsbury's Frozen Thick Sliced Beans', 'Frears Tea Time Assorted', 'Shredded Wheat', 'Jaffa Grapefruit', 'Sainsbury's Chocolate Digestive', 'John West Sardines', 'Robertson Golden Shred', and 'Sainsbury's Scotch Whisky, Beefeater Gin and Bardinet Brandy'. Printed on glossy paper. To be placed in the national and provincial press, w/c 2 Apr 1973.

31. 'Sainsburyprobe 3' advertisement with the question 'Low prices and high quality...Does Sainsbury's give you both?' and the strapline: 'Here's what they said'.' Reporters: Brian Jackson, Simon Smith. Cameraman: Bruce Fleming. Also includes slogan 'No stamps...no stunts. Honest to goodness value at Sainsbury's'. Includes interviews with 6 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Argentine Topside', 'Brooke Bond P.G. Tips Tea Bags', 'Sainsbury's Individual Steak Pies', 'Extra Large Jaffa Grapefruit', 'Sainsbury's Chopped Ham Loaf', 'Libby's Grapefruit Segments', 'Sainsbury's Whole orange/lemon & glucose drink', 'Martini Sweet'. To be placed in the Daily Mirror; Sun, 8 May 1973; Essex Weekly News, 10 May 1973.

32. 'Sainsburyprobe 4' advertisement with the question 'Meat: we ask shoppers...Why buy Sainsbury's' and the strapline: 'Here's what they say'. Reporters: Robin Carroll, Simon Smith. Cameraman: Bruce Fleming. Includes slogan 'It's good food and good value at Sainsbury's'. Also includes interviews with 6 customers along with their photographs. Includes prices for 'Sainsburysaves': 'Pork Special', 'Dutch Canned Ham', 'Sainsbury's Pork Pies', 'Sainsbury's Cheese, Bacon and Egg Pie', 'Ambrosia Creamed Rice', Sainsbury's Salad Cream', 'Sainsbury's Cola', and 'Cinzano Bianco'. Includes the slogan 'It's good food and good value at Sainsbury's'. Printed on glossy paper. To be included in the Daily Mirror. 1973.

33. 'Sainsburyprobe 5' advertisement with the question 'Why do Sainsbury shoppers keep coming back?' and the straplines: 'Sainsburyprobe investigates' and 'Here's what they said:' Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes interviews with 6 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Argentine Chilled Rump Steak', 'Pineapple slices', 'Nestle's Cream', 'Sainsbury's Red Label Tea Bags', 'Prince's Pilchards', 'Rowntree's Jellies', 'Jaffa Grapefruit', 'Sainsbury's Cola', and 'Skol Lager'. Includes the slogan 'It's good food and good value at Sainsbury's'. Printed on glossy paper. To be included in the Daily Mirror; Sun, 19 Jun 1973.

34. 'Sainsburyprobe 6' advertisement with the question 'Value...variety...freshness...cleanliness. How do you rate Sainsbury's?' and the strapline: 'Here's what they say'. Reporter: Simon Smith. Cameraman: Bruce Fleming. Also includes slogan 'It's good flood and good value at Sainsbury's'. Includes interviews with 7 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Sainsbury's Frying Chicken', 'Sainsbury's Prime Cooked Ham', 'Sainsbury's Prime Cooked Shoulder', 'Maxwell House Instant Coffee', 'Armour Baked Beans', 'Marie Elizabeth Sardines', 'Sainsbury's Cola', 'Bird's Angel Delight', and 'Sainsbury's Claret'. Printed on glossy paper. To be included in the Daily Mirror; Daily Mail; Sun, 11 Sep 1973.

35. 'Sainsburyprobe 6' advertisement with the question ' Low prices and high quality...Does Sainsbury's give you both?' Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'It's good food and good value at Sainsbury's'. Includes straplines: 'We ask shoppers' and 'Here's what they said:' Includes interviews with 6 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Scotch or Home Produced Beef Special', 'Sainsbury's Pork Pies', 'Wall's Stewed Steak', 'Lyon's Quick Brew Tea Bags', 'S & B Pineapple Slices' (annotated)', 'Bird's Custard Powder', 'Wiltshire Strawberry Jam', and 'Sainsbury's Vin du Midi'. Printed on glossy paper. To be included in the national press, w/c 27 Sep 1973.

36. 'Sainsburyprobe' advertisement with the quote 'Redditch Housewife says: I save about £2 to £2.50 a week at Sainsbury's'. Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'Good food costs less at Sainsbury's'. Also includes interviews with 6 customers along with their photographs along with a map of the store location. Printed on glossy paper. To be placed in the Redditch Indicator; Bromsgrove Mercury, 11 May 1973.

37. 'Sainsburyprobe' advertisement with the question 'We ask Chesham shoppers: Why do you shop at Sainsbury's'. Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'No stamps...no stunts. Honest to goodness value at Sainsbury's'. Also includes interviews with 7 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Argentine Topside', 'Brooke Bond P.G. Tips Tea Bags', 'Sainsbury's Individual Steak Pies', 'Extra Large Jaffa Grapefruit', 'Sainsbury's Chopped Ham Loaf', 'Libby's Grapefruit Segments', 'Sainsbury's whole orange/lemon & glucose drink', and 'Martini Sweet'. Printed on glossy paper. To be placed in the Bucks Examiner, 11 May 1973.

38. 'Sainsburyprobe' advertisement with question 'We ask shoppers...How much do you really save at Sainsbury's?' Reporter: Brian Jackson, Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'No stamps...no stunts. Honest to goodness value at Sainsbury's'. Includes interviews with 10 customers along with their photographs. Also includes prices for 'Sainsburysaves': New Zealand Lamb Special', 'Fray Bentos Corned Beef', 'Armour Baked Beans', 'Ovaltine', 'Sainsbury's Porridge Oats', 'Robertson's Blackcurrant Jam', 'Lemons', and 'Vin de la Loire Rose'. Printed on glossy paper. To be included in the national and provincial press, w/c 26 Feb 1973.

39. 'Sainsburyprobe' advertisement with question 'We ask shoppers...What do you like about Sainsbury's?' Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'It's good value at Sainsbury's' and the strapline: 'We ask Chelmsford shoppers'. Includes interviews with 7 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Roasting Chicken', 'Sainsbury's Mini Sausage Rolls', 'Sainsbury's Crusty Bake Pork Pies', 'Maxwell House Instant Coffee Granules', 'Sainsbury's Caster Sugar', 'Crosse and Blackwell Salad Cream', 'Carmel Honeydew Melons', and 'Sainsbury's Italian Vermouth'. Printed on glossy paper. To be included in the Essex Weekly News. 1973.

40. 'Sainsburyprobe' advertisement with question 'Does Sainsbury's give you high quality and low prices?' Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'It's good value at Sainsbury's' and the strapline: 'Sainsburyprobe talks to Leicestershire shoppers'. Includes interviews with 6 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Sainsbury's Large Pork Pies', 'Sainsbury's Cola', 'Nescafé Gold Blend', 'Sainsbury's Seville Orange Marmalade', 'Sainsbury's Salad Cream', 'Rowntree's Jellies', 'Huntley & Palmer's Cornish Wafers', 'Sainsbury's Garibaldi Biscuits', 'Large Jaffa Grapefruit', 'Fresh Beans', and 'Harvey's Club Amontillado Sherry'. Printed on glossy paper. To be included in the Leicester Mercury, 5 June 1973.

41. 'Sainsburyprobe' advertisement with question 'High quality and low prices. Can Sainsbury's give you both?' Reporter: Simon Smith. Cameraman: Bob Lovelock. Includes slogan 'Good good costs less at Sainsbury's' and the strapline 'Sainsburyprobe talks to Oxford shoppers'. Includes interviews with 6 customers along with their photographs. Also includes a map of the store location. Printed on glossy paper. To be included in the Oxford Mail, 23 Oct and 20 Nov 1973.

42. 'Sainsburyprobe' advertisement with question 'We ask shoppers...How much do you really save at Sainsbury's?' Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes slogan 'Good good costs less at Sainsbury's' and the strapline 'What do King's Lynn shoppers think of Sainsbury's'. Includes interviews with 10 customers along with their photographs. Also includes a map of the store location. Printed on glossy paper. To be included in the King's Lynn News; King's Lynn Advertiser, 6 Feb 1973.

43. 'Sainsburyprobe' advertisement with question 'We ask shoppers...How much do you really save at Sainsbury's?' Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'Good food costs less at Sainsbury's' and the strapline: 'What do shoppers really think of the Gloucestershire Sainsbury's?. Includes interviews with 7 customers along with their photographs. Also includes a map pf the store location. Printed on glossy paper. To be placed in the Gloucestershire Citizen, 6 Feb 1973.

44. 'Sainsburyprobe' advertisement with question 'What do you like about the new Sainsbury's?'. Reporter: Simon Smith. Cameraman: Bob Lovelock. Includes the slogan 'Good food cost less at Sainsbury's' and the strapline 'Sainsburyprobe talks to Bridgwater shoppers'. Includes interviews with 6 customers along with their photographs. Also includes a map of the store location. Printed on glossy paper. To be included in the Bridgwater Mercury, 21 Oct 1973.

45. 'Sainsburyprobe' advertisement with question 'We ask Luton shoppers: Why do you shop at Sainsbury's?' Reporter: Simon Smith. Cameraman: Bob Lovelock. Includes the slogan 'It's good food and good value at Sainsbury's'. Includes interviews with 7 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Tendersweet Gammon Rashers', 'Ovaltine', 'Sainsbury's Minced Beef and Onion', 'John West Pilchard's', 'Sainsbury's Round Grain Rice', 'Nescafé Instant Coffee', 'Cox's Orange Pippins', and 'Sainsbury's Ginger Wine'. Printed on glossy paper. To be placed in the Luton Evening Post, 23 Oct and 20 Nov 1973.

46. 'Sainsburyprobe' advertisement with question 'We ask Woolwich supporters: Does good food really cost less at Sainsbury's?' Reporter: Simon Smith. Cameraman: Bob Lovelock. Includes the slogan 'It's good value all round at Sainsbury's'. Includes interviews with 6 customers along with their photographs. Promotion for selected kitchenware and electrical goods. Printed on glossy paper. 1973.

47. 'Sainsburyprobe' advertisement with question 'What do you think of the new Sainsbury's?' Reporter: Simon Smith. Cameraman: Bob Lovelock. Includes the slogan 'Good food costs less at Sainsbury's' and strapline 'Sainsburyprobe talks to Swindon shoppers'. Includes interviews with 7 customers along with their photographs. Also includes a map of the store location. Printed on glossy paper. To be placed in the Swindon Evening Advertiser, 23 Oct and 20 Nov 1973.

48. 'Sainsburyprobe' advertisement with quote 'Newbury shoppers say: "I save about £1 a week by shopping at Sainsbury's"'. Reporter: Simon Smith. Cameraman: Bruce Fleming. Thursday 26 Oct, 1972, Newbury. Includes slogan 'Good food costs less at Sainsbury's'. Also includes interviews with 10 customers along with their photographs. Also includes a map of the store location. Printed on glossy paper. To be included in the Newbury Weekly News, 23 Nov 1972.

49. 'Sainsburyprobe' advertisement with quote 'Sainsbury's have absolutely everything I need' and dotted lines. Includes straplines: 'Christmas savings now at Sainsbury's'; 'Save most on Sainsbury brands - the quality's unbeatable'. Includes interviews with 4 customers along with their photographs. Also includes dotted line and scissor illustration. Includes prices for 'Scotch Whisky', 'Gin', 'Italian Vermouth's', 'Dubonnet', 'Sainsbury's Assorted Biscuits', 'Sainsbury's Christmas Puddings', 'Sainsbury's Mincemeat', 'Sainsbury's Marzipan', 'Sainsbury's Japanese Mandarin Oranges', 'Sainsbury's Christmas Nuts', 'Large Spanish Green Honeydew Melons', and 'Sainsbury's Walnut Pieces'. Printed on glossy paper.

50. 'Sainsbury's Comes to Town' advertisement for Sutton Coldfield store opening with slogan 'Try a new style of shopping at Sainsbury's, Sutton Coldfield'. Includes photos of a wine aisle, store interior, a checkout operator, and a woman and child with a shopping trolley plus a map of the store location along with opening hours. Promotes fresh produce, store design and longer opening hours. Printed on glossy paper. To be placed in the Sutton Coldfield and Erdington News, 24 and 31 May, 7 Jun 1974.

51. 'Sainsbury's Comes to Town' advertisement for Saxon Square, Christchurch store opening with slogan 'Try a new style of shopping at Sainsbury's, Christchurch'. Includes photos of a wine aisle, store exterior, store interior, and a woman and child with a shopping trolley plus a map of the store location along with opening hours. Promotes fresh produce, store design and longer opening hours. Printed on glossy paper. To be placed in the Times Herald Newspapers, 19 Mar 1974.

52. 'Sainsbury's Comes to Town' advertisement for Letchworth store opening with slogan 'Try a new style of shopping at Sainsbury's, Letchworth'. Includes photos of a wine aisle, store exterior, checkout operator, and a woman and child with a shopping trolley plus a map of the store location along with opening hours. Promotes fresh produce, store design and longer opening hours. Printed on glossy paper. To be placed in the North Herts Gazette Series, 2, 9 and 16 May 1974.