"Sainsburyprobe 2. Value...variety...freshness...cleanliness. How do you rate Sainsbury's?" newspaper advertisement proof

Reporters: Brian Jackson, Simon Smith. Cameraman: Bruce Fleming. Also includes slogan 'No stamps...no stunts. Honest to goodness value at Sainsbury's'. Includes interviews with 6 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'New Zealand White Cheddar', 'Sainsbury's Frozen Thick Sliced Beans', 'Frears Tea Time Assorted', 'Shredded Wheat', 'Jaffa Grapefruit', 'Sainsbury's Chocolate Digestive', 'John West Sardines', 'Robertson Golden Shred', and 'Sainsbury's Scotch Whisky, Beefeater Gin and Bardinet Brandy'. Printed on glossy paper. To be placed in the national and provincial press, week commencing 2 Apr 1973.