"Sainsburyprobe. We ask Luton shoppers: Why do you shop at Sainsbury's?" newspaper advertisement proof

Reporter: Simon Smith. Cameraman: Bob Lovelock. Includes the slogan 'It's good food and good value at Sainsbury's'. Includes interviews with 7 customers along with their photographs. Also includes prices for 'Sainsburysaves': 'Tendersweet Gammon Rashers', 'Ovaltine', 'Sainsbury's Minced Beef and Onion', 'John West Pilchard's', 'Sainsbury's Round Grain Rice', 'Nescafé Instant Coffee', 'Cox's Orange Pippins', and 'Sainsbury's Ginger Wine'. Printed on glossy paper. To be placed in the Luton Evening Post, 23 Oct and 20 Nov 1973.