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"Saving now at Sainsbury's" newspaper advertisement proof

First proof of national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West...

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Ref. No: SA/MARK/ADV/1/1/1/1/2/15/50
Date: 30 Jan 1974
Level: Item
Extent: 1 item
Access: Open

First proof of national advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West Sardines', 'Ovaltine', 'Sainsbury's Pure Coffee', 'Typhoo Tea Bags', Bramley Apples', and 'Côtes du Rhône Villages'. To be placed in the Sun; Daily Mail, 5 Feb 1974. This first proof differs significantly from the final proof - see SA/MARK/ADV/1/1/1/1/2/15/46.

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"Saving now at Sainsbury's" newspaper advertisement proof

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