"Saving now at Sainsbury's" (Telford) newspaper advertisement proof

First proof of advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Anchor New Zealand Butter', 'Kerrygold Irish Cheddar', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', and 'John West Sardines'. Promotes 'Sainsbury's Bread, Cream Cakes and Doughnuts. To be placed in the Shropshire/Telford Journal; Shropshire Star, week commencing 4 Feb 1974. This first proof differs from the final proof - see SA/MARK/ADV/1/1/1/1/2/15/45.