"Saving now at Sainsbury's" newspaper advertisement proof

First proof of provincial newspapers advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's Tendersweet Bacon', 'Bird's Eye Fish Fingers', 'McVitie's Digestive Biscuits', 'John West Sardines', 'Ovaltine', 'Sainsbury's Pure Coffee', 'Typhoo Tea Bags', Bramley Apples', and 'Côtes du Rhône Villages'. To be placed in the Eastbourne Gazette & Herald Series and with slight variations on this advert (store location and parking details) to be placed in the Wolverhampton Express & Star; Oxford Mail; Leicester Mercury; Stratford Express Series, week commencing 4 Feb 1974. This first proof differs significantly from the final proof - see SA/MARK/ADV/1/1/1/1/2/15/44.