Proofs of newspaper advertisements, Apr-Sep 1980

Contains final proofs of advertisements for press release.

The adverts give examples of "Sainsbury's Discount '80" offers on specific products and some refer to specific stores. The proofs are of varying sizes. Some adverts include the name of the newspaper which published them.

1. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for groceries, dairy, frozen, canned, poultry and pet food. Includes strapline 'Easter Drinks at pre-budget prices'. Includes illustrations. 1 Apr 1980.

2. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for groceries, dairy, frozen, canned, tea and fresh produce. Includes illustrations.

3. 'Sainsbury's Super Discount' advertisement, with slogan 'Good food costs less at Sainsbury's. Includes prices for products on 'Super Discount', 'Groceries', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Promotes new departments and a greater range of products at the Telford branch (Malinsee). 1980.

4. Toiletries advertisement with slogan 'Sainsbury's look after you, and your housekeeping'. Includes prices for toiletry products. Includes illustrations. 22 Apr 1980.

5. Toiletries advertisement with slogan 'Sainsbury's look after you, and your housekeeping'. Includes prices for toiletry products. Includes illustrations slightly larger than item 4. 22 Apr 1980.

6. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for groceries, dairy, frozen, canned, poultry and pet food. Includes strapline 'New Season's English Lamb succulent and tender at Special Offer Prices'. Placed in the Telegraph, 24 Apr 1980.

7. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for groceries, dairy, frozen, canned, poultry and pet food. Includes strapline 'New Season's English Lamb succulent and tender at Special Offer Prices'. Placed in the Sun and Mirror, 24 Apr 1980.

8. Windermere Drive, Worcester branch advert, 1980. Promoting new junction offering easier access to the store along with departments: in-store bakery, off-licence, and freezer centre. Includes map and opening hours.

9. Cleaning products advertisement, 1980. Includes slogan 'Prices to brighten your day from Sainsbury's'. Includes prices and illustrations for cleaning products. Placed in the Mail, 19 May 1980.

10. Freezer Centre advertisement with slogan 'When Sainsbury's freeze food quality never drops with the temperature'. Includes prices for frozen meat, meat and fish products, vegetables and deserts. Also includes illustration of a thermometer and Sainsbury's freezer centre logo. Promotion for 'Free Freezer Magazine'. Branch mentioned: Hove (George Street), 16 May 1980.

11. Toiletries advertisement with slogan 'Healthy prices at Sainsbury's'. Includes illustrations and prices. Placed in the Daily Mail. 12 May 1980.

12. Toiletries advertisement with slogan 'Healthy prices at Sainsbury's'. Includes illustrations along with prices. Placed in the Daily Mail and Daily Telegraph, 12 May 1980.

13. Pet food advertisement with slogan 'Pets eat well at Sainsbury's prices'. Includes prices for dog and cat food along with illustrations. Placed in the Mirror and Telegraph, 19 May 1980.

14. Pet food advertisement with slogan 'Pets eat well at Sainsbury's prices'. Includes prices for dog and cat food along with illustrations. Printed on glossy paper. 1980.

15. Cleaning products advertisement, 1980. Includes slogan 'Prices to brighten your day from Sainsbury's'. Includes prices and illustrations for cleaning products. 1980.

16. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Branch mentioned: Hayes (Pump Lane). 1980.

17. 'Sainsbury's Super Discount' advertisement, with slogan 'Good food costs less at Sainsbury's. Includes prices for dairy products, beverages, groceries, meat products and toiletries. Includes illustrations. Placed in the Sun and Mirror, 21 May 1980.

18. 'Sainsbury's Super Discount' advertisement, with slogan 'Good food costs less at Sainsbury's. Includes prices for dairy products, beverages, groceries, meat products and toiletries. Includes illustrations. Placed in the Daily Telegraph, 27 May 1980.

19. 'Sainsbury's Super Discount' advertisement, with slogan 'Good food costs less at Sainsbury's. Includes prices for dairy products, beverages, groceries, meat products and toiletries. Includes illustrations. Placed in the Mail, 21 May 1980.

20. 'Discount '80' advertisement to promote store enlargement at Rugby. Store opened 17 Jun 1980. Promotes a multi-storey car park, in-store bakery and freezer department. Includes illustrations of bread and a Freezer Department.

20A. Continuation of item 20. advertisement including illustrations of groceries, alcohol, and fresh fruit counter. Also includes map and opening hours.

21. 'Discount '80' advertisement to promote store enlargement at Rugby including in-store bakery and Freezer Department. Includes illustration of a freezer department and a map with opening hours. Also includes prices for 'Fresh & Frozen', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'.

22. Toiletries advert with slogan 'You'll brighten up when you see Sainsbury's prices'. Includes illustrations of toiletries along with prices. Placed in the Sun and Telegraph, 16 Jun 1980.

23. Toiletries advert with slogan 'You'll brighten up when you see Sainsbury's prices'. Includes illustrations of toiletries along with prices. Placed in the Mail, 16 Jun 1980.

24. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for fresh produce, groceries, dairy, tea and pizza. Includes strapline: 'Special Meat Value' along with prices for meat products. Placed in the Daily Express. 1980.

25. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for fresh produce, groceries, dairy, tea and pizza. Includes strapline: 'Special Meat Value' along with prices for meat products. Placed in the Daily Mail. 1980.

26. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for fresh produce, groceries, dairy, tea and pizza. Includes strapline: 'Special Meat Value' along with prices for meat products. Placed in the Daily Telegraph and South Apex. 1980.

27. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for fresh produce, groceries, dairy, tea and pizza. Includes strapline: 'Special Meat Value' along with prices for meat products. Placed in the Sun and Apex. 1980.

28. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for fresh produce, groceries, dairy, tea and pizza. Includes strapline: 'Special Meat Value' along with prices for meat products. Placed in the Daily Telegraph - North. 1980.

29. Cleaning products advertisement with slogan 'It's not only food that costs less at Sainsbury's'. Includes illustrations of cleaning products along with prices. Placed in the Daily Mail and Daily Express, 19 Jun 1980.

30. Toiletries advertisement with slogan 'A prosperous New Year to all our customers with Sainsbury's prices'. Includes illustrations for toiletries along with prices. Also includes the slogan 'You get it straight from Sainsbury's. Placed in the Daily Mail and Daily Express, 8 Jan.

31. 'Sainsbury's Discount '80' advertisement, with slogan 'Full of freshness, choice and value', promoting the Maidenhead branch opening with In-store Bakery and Freezer Department. Includes illustration of fresh produce and a map along with opening times. Also includes prices for 'Fresh & Frozen', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'.

32. Maidenhead store opening advertisement, [1980], with slogan 'Full of freshness, full of value, full of choice'. Advertisement promotes the multi-storey car park, In-store Bakery and Freezer Department. Includes illustrations of fresh produce and bread.

33. 'Sainsbury's Discount '80 advertisement to promote the opening of the Maidenhead branch along with their own brand products, off-licence department and product range. Includes illustrations of own brand products and alcohol. Also includes a map along with opening times.

34. 'Sainsbury's Discount '80' advertisement for the Redditch branch, with the slogan 'Good food costs less at Sainsbury's Redditch'. Includes prices for 'Super Discount' products, 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-licence' and 'Toiletries & Household'.

35. 'Sainsbury's invite you to pick your own vegetables' advertisement, 1980. Includes illustration of vegetables.

36. Toiletries advertisement with slogan 'It's not only food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. Placed in the Mirror, 21 Jul 1980.

37. 'Sainsbury's Big Deal on small Buxted chickens', with slogan 'Good food costs less at Sainsbury's'. Includes illustration of a cooked chicken along with the price. Placed in the Sun, 5 Aug 1980 and the Daily Mail, 6 Aug 1980.

38. 'Sainsbury's Big Deal on small Buxted chickens', with slogan 'Good food costs less at Sainsbury's'. Includes illustration of a cooked chicken along with the price. Placed in the Daily Express, 5 Aug 1980.

39. 'Sainsbury's Big Deal on small Buxted chickens', with slogan 'Good food costs less at Sainsbury's'. Includes illustration of a cooked chicken along with the price. Placed in the Daily Mirror, 5 Aug 1980.

40. 'Sainsbury's Big Deal on small Buxted chickens', with slogan 'Good food costs less at Sainsbury's'. Includes illustration of a cooked chicken along with the price. 1980.

41. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Bank Holiday value', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Rugby Centre.

42. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Bank Holiday value', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Northwich (Leicester Street).

43. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Tamworth (Ankerside Shopping Centre).

44. 'Sainsbury's Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes illustrations for groceries, dairy, tea, cleaning products, soft drinks and pizza, along with prices.

45. Cleaning products advertisement, with slogan 'It's not only food that costs less at Sainsbury's'. Includes illustrations of cleaning products along with prices. Placed in the Daily Mirror, 9 Sep 1980.

46. Cleaning products advertisement, with slogan 'It's not only food that costs less at Sainsbury's'. Includes illustrations of cleaning products along with prices. Placed in the Telegraph and the Sun, 9 Sep 1980.

47. 'Sainsbury's Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes strapline: 'Bank Holiday Value' along with prices for fruit, poultry and meat. Includes illustrations of groceries, soft drinks, pet food, meat products, coffee and dairy products along with prices. Placed in the Mirror, Page and Sun, 20 Aug 1980.

48. 'Sainsbury's Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes illustrations of groceries, dairy, tea, coffee, soft drinks, cleaning products and pizza. 24 Jul 1980.

49. 'Sainsbury's Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes strapline: 'Bank Holiday Value' along with prices for fruit, poultry and meat. Includes illustrations of groceries, soft drinks, pet food, meat products, coffee and dairy products along with prices. Placed in the Daily Telegraph, 21 Aug 1980.

50. 'Sainsbury's Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes strapline: 'Bank Holiday Value' along with prices for fruit, poultry and meat. Includes illustrations of groceries, soft drinks, pet food, meat products, coffee and dairy products along with prices. Placed in the Daily Mail, 20 Aug 1980.

51. 'Sainsbury Discount '80 Super Discount' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Super Discount' products, 'Fresh & Frozen', 'Groceries', 'Canned Goods', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Dudley (The Trident Centre). 1980.

52. Toiletries advertisement including the slogan 'It's not only good food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. Placed in the Sun and the Daily Telegraph, 19 Aug 1980.

53. 'Sainsbury's Discount '80' advertisement, with the slogan 'Go to town on your shopping, out of town'. Promoting new branch at Basingstoke (Brighton Hill) along with free parking at the store. Includes illustrations of Sainsbury's own brand products and a fresh fruit aisle. Includes prices for 'Groceries', 'Fresh & Frozen', 'Off Licence' and 'Toiletries & Household'. Also includes a map along with opening times. 1980.

54. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Northwich (Leicester Street). Some prices on the advert have been ticked and others have been corrected. Placed in the Northwich Guardian. Note also states 'Tamworth, Stafford and Mitcham now open'. 1980.

55. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', Off-Licence' and 'Toiletries & Household'. Branch mentioned: Northwich (Leicester Street). 1980.

56. 'At Sainsbury's we treat our coffee like out wine' advertisement, with the slogan 'Good food costs less when it's Sainsbury's'. Includes an illustration of a wine bottle and jar of instant coffee. Note on advert that it was placed in the Bristol Evening Post, Northwich Chronicle, Northwich Guardian and Tamworth Herald. 1980.

57. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Tamworth (Ankerside Shopping Centre). There have been some corrections made to the advert. Placed in the Tamworth Herald. 1980.

58. 'Sainsbury's Discount '80' advertisement for new branch in Mitcham, with slogan 'Full of freshness, value and choice'. Promoting the In-store Bakery and Freezer Department. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustration of fresh produce and a map including opening times.

59. 'Sainsbury's Discount '80' advertisement for new branch in Dover, with slogan 'Full of freshness, value and choice'. Promoting the In-store Bakery, Freezer Department and Sainsbury own brand products. Includes illustrations of fresh produce, bread, Sainsbury's own brand products and alcohol. Also includes a map along with opening times. Printed on glossy paper.

60. 'Here is the 8 o'clock news' advertisement announcing most branches opening until 8.00pm on Wednesdays.

61. Toiletries advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. Placed in the Daily Mail and Daily Express, 15 Sep 1980.

62. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce, beverages and pet food along with prices. Placed in the Mail and Express. 16 Sep 1980.

63. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce, beverages and pet food along with prices. Placed in the Daily Mirror and Sun. 16 Sep 1980.

64. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Southampton (Lords Hill District Centre). Placed in the Kent (Webb Offset) and Southern Evening Echo. 1980.

64A. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Basingstoke (Brighton Hill). Note that it was placed in the [Man]chester Evening Gazette, Staffs Newsletter, Bournemouth Evening Echo, Coventry Evening Telegraph and Basingstoke Gazette. 1980.

65. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Hayes (Pump Lane). Placed in the Middlesex Advertiser and Gazette. 1980.

66. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Promotes 'Free Ground Level Car Parking'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Branch mentioned: Rugby (Manning Walk). Placed in the Northwich Chronicle and Rugby Advertiser. 1980.

67. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Notes on advert regarding branches and publications. 1980.

68. 'The best of British from Sainsbury's...and the best of Discount '80' advertisemen,t with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce and beverages. 23 Sep 1980.

69. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce and beverages. placed in the Mirror and Sun. 23 Sep 1980.

70. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce and beverages along with prices. 1980.

71. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce and beverages along with prices. Placed in the Telegraph. 23 Sep 1980.

72. 'Sainsbury Discount '80' advertisement for a new branch opening in Dover. Promotes the In-store Bakery, the Freezer Department and Sainsbury's own brand products. Includes illustration of fresh produce. Also includes a map along with opening hours. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Printed on glossy paper. 1980.

73. 'Sainsbury's Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Best of British from Sainsbury's', 'Off-licence' and 'Toiletries & Household'. Some of the prices have been crossed out and corrected. Promotes 'Free Ground Level Car Parking'. Branch mentioned: Rugby (Manning Walk). Placed in the Northwich Chronicle and Rugby Advertiser. 1980.

74. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Mitcham, with slogan 'Full of freshness, value and choice'. Promotes the In-store Bakery, Freezer Department and Sainsbury's own brand products. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustration of fresh produce and a map along with opening hours. 1980.

75. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Mitcham, with slogan 'Full of freshness, value and choice'. Promotes the In-store Bakery, Freezer Department and Sainsbury's own brand products. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustration of fresh produce and a map along with opening hours. Prices vary from item 74. 1980.

76. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Includes strapline: 'Sainsbury's are now open for late night shopping, at most stores, on Wednesdays until 8.00pm'. Also includes illustrations of poultry, dairy, groceries, fresh produce and beverages along with prices. 1980.

77. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Dover with, slogan 'Full of freshness, value and choice'. Promotes the nearby car parking, In-store Bakery, Freezer Department and Sainsbury's own brand products. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustration of fresh produce and a map along with opening hours. Printed on glossy paper. 1980.

78. 'Now you can leave your shopping till later' advertisement. Promotes late night shopping at the Dunstable branch on Wednesdays, Thursdays and Fridays and the 'Discount '80 programme'. Includes new opening hours and an illustration of a Sainsbury supermarket. Printed on glossy paper. [28 Apr] 1980.

79. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Chertsey, with slogan 'Full of freshness, value and choice'. Promotes free car parking, Sainsbury's petrol, In-store Bakery, Freezer Department and Sainsbury's own brand products. Includes prices for 'Fresh & Frozen', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustrations of fresh fruit aisle, a woman packing shopping into a car alongside a 'Petrol logo'. Also includes a map along with opening hours. Printed on glossy paper. 1980.

80. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Eastbourne, with slogan 'Full of freshness, value and choice'. Promotes the Freezer Department and Sainsbury's own brand products. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustration of fresh produce and a map along with opening hours. 1980.

81. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Barnet, with slogan 'Full of freshness, value and choice'. Promotes free car parking, In-store Bakery, Freezer Department and Sainsbury's own brand products. Includes prices for 'Best of British from Sainsbury's', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustrations of fresh fruit aisle and a map along with opening hours. Printed on glossy paper. 1980.

82. 'Sainsbury's Discount '80 advertisement for the opening of the new branch in Dagenham, with the slogan 'Full of freshness, value and choice'. Store to open 14th Oct. Promotes fresh produce and the new Freezer Department. Includes images of fresh produce and a fruit aisle. 1980.

82A. Continuation of item 82. Includes images of Sainsbury's own brand products, alcohol and the 'Discount '80' logo. Promotes the Off-licence, Sainsbury's own brand produce and nearby car parking. Also includes a map along with opening hours.

83. Toiletries advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. Placed in the Daily Mail and Daily Express, 13 Oct 1980.

84. Toiletries advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. 1980.

85. Cleaning products and household goods advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes images of cleaning products and household goods along with prices. Placed in the Daily Telegraph. 13 Oct 1980.

86. Cleaning products and household goods advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes images of cleaning products and household goods along with prices. Placed in the Daily Mail and Daily Mirror. 13 Oct 1980.

87. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Dagenham, with slogan 'Full of freshness, value and choice'. Promotes a multi-story car park, fresh produce, the Freezer Department and Sainsbury's own brand products. Includes prices for 'Fresh & Frozen', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Includes illustration of fresh produce and a map along with opening hours. 1980.

88. Trolley Deposit Scheme leaflet for the new Dagenham store. On the reverse is notification of the cheque clearance scheme. Printed on orange paper with a white border it includes an image of a trolley and a cheque. There have been amendments made in pencil. 1980.

89. Kayser fashion tights advertisement with slogan 'Sainsbury's are now stocking Kayser's new fashion tights - at prices that won't stretch your pocket'. Includes illustrations of tights along with prices. Advert was placed in the Daily Mirror, Daily Express, Mail and selected regional press. 27 Oct 1980.

90. Kayser fashion tights advertisement with slogan 'Sainsbury's are now stocking Kayser's new fashion tights - at prices that won't stretch your pocket'. Includes illustrations of tights along with prices. Printed on glossy paper. 1980.

91. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for meat products, dairy, groceries, alcohol, cleaning products and tea. Includes strapline: 'Special Meat Value' along with prices for meat products. Also advertises late night opening until 8.00pm on Wednesdays in most stores. Placed in the Daily Mail. 1980.

92. 'Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes illustrations along with prices for meat products, dairy, groceries, alcohol, cleaning products and tea. Includes strapline: 'Special Meat Value' along with prices for meat products. Also advertises late night opening until 8.00pm on Wednesdays in most stores. Placed in the Sun and Mirror. 1980.

93. 'Fresh-baked bread' advertisement promoting the new In-store Bakery, brand new delicatessen and new opening hours at the Basingstoke branch at Brighton Hill. Includes illustration of bread.

94. 'Sainsbury's Discount '80' advertisement, with the slogan 'From next Tuesday good food costs less in Macclesfield - when Sainsbury's open their new store'. Promoting new branch at Macclesfield (Exchange Street) along with nearby car-parking, fresh produce, 'Pick and weigh for yourself', In-store Bakery and product range.. Includes illustrations of Sainsbury's own brand products, fresh produce, bread and a fresh fruit aisle. Includes prices for 'Groceries', 'Fresh & Frozen', 'Off Licence' and 'Toiletries & Household'. Also includes a map along with opening times. 1980.

95. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen' and 'Toiletries & Household'. Branch mentioned: Maidenhead (Providence Place). Also includes map and opening hours. 1980.

96. 'Sainsbury's Discount '80' advertisement, with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Also promotes late night shopping until 8pm on Wednesday. Branches mentioned: Clifton Down Shopping Centre; Kingswood; Bedminster; Worle. 1980.

97. Freezer Centre advertisement with slogan 'When Sainsbury's freeze food quality never drops with the temperature'. Includes prices for 'Prepared Foods', 'Dairy & Cakes', 'Fish', 'Ice Cream', 'Fruit & Vegetables' and 'Meat'. . Also includes illustration of a thermometer and Sainsbury's freezer centre logo. Promotion for 'Free Freezer Magazine'. Branch mentioned: Walton on Thames [sic] (New Zealand Ave.). 1980.

98. Freezer Centre advertisement with slogan 'When Sainsbury's freeze food quality never drops with the temperature'. Includes prices for 'Prepared Foods', 'Dairy & Cakes', 'Fish', 'Ice Cream', 'Fruit & Vegetables' and 'Meat'. . Also includes illustration of a thermometer and Sainsbury's freezer centre logo. Promotion for 'Free Freezer Magazine'. Branch mentioned: Hayes End (Uxbridge Road). Printed on glossy paper. 1980.

99. Freezer Centre advertisement with slogan 'When Sainsbury's freeze food quality never drops with the temperature'. Includes prices for 'Prepared Foods', 'Dairy & Cakes', 'Fish', 'Ice Cream', 'Fruit & Vegetables' and 'Meat'. . Also includes illustration of a thermometer and Sainsbury's freezer centre logo. Promotion for 'Free Freezer Magazine'. Branch mentioned: Lewes (Eastgate Centre). Printed on glossy paper. 1980.

100. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Also promotes late night opening until 8pm on Wednesdays. Branch mentioned: Kempston (Bedford Road). Placed in the Tamworth Herald. 1980.

101. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Also promotes late night opening until 8pm on Wednesdays. Branch mentioned: Stafford (Broad Street). Placed in the Stafforshire Newsletter, Bournemouth Evening Echo, Coventry Evening Telegraph and Basingstoke Gazette. 1980.

102. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Also promotes late night opening until 8pm on Wednesdays. Branch mentioned: Southampton (Lords Hill District). 1980.

103. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Also promotes late night opening until 8pm on Wednesdays. Branch mentioned: Dover (High Street). 1980.

104. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in Dagenham, with slogan 'Full of freshness, value and choice'. Promotes a multi-story car park, fresh produce, the Freezer Department and Sainsbury's own brand products. Includes prices for 'Fresh & Frozen', 'Groceries', 'Canned Goods', 'Off-Licence' and 'Toiletries & Household'. Prices differ from item 87. Includes illustration of fresh produce and a map along with opening hours. 1980.

105. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Branch mentioned: Ashford (Park Street). Placed in the Kentish Express. 1980.

106. 'Discount '80' advertisement with slogan 'Discount '80: proof that good food really does cost less at Sainsbury's'. Includes prices for 'Groceries', 'Canned Goods', 'Fresh & Frozen', 'Off-Licence' and 'Toiletries & Household'. Branch mentioned: Telford (The Mall). 1980.

107. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also includes illustrations of poultry, dairy, groceries, fresh produce and beverages along with prices. 16 Sep 1980.

108. 'The best of British from Sainsbury's...and the best of Discount '80' advertisement, with the slogan 'Good food costs less at Sainsbury's'. Includes prices for 'British Meat', 'Sainsbury's Tendersweet Bacon', 'British Bacon', 'British Dairy Produce and Eggs' and British Fruit and Vegetables'. Also promotes late night opening at most stores until 8pm on Wednesdays. Includes illustrations of poultry, dairy, groceries, fresh produce and beverages along with prices. 7 Oct 1980.

109. 'Sainsbury's Discount '80' advertisement for the opening of the new branch in New Barnet. Promotes free car parking, Sainsbury's own brand products and Off-licence. Includes illustrations of Sainsbury's own brand products, alcohol, and a map along with opening hours. 1980.

110. New store opening advertisement with slogan 'From next Tuesday New Barnet will have a brand new Sainsbury's. Full of freshness, choice and value'. Promotes fresh produce, In-store Bakery and Freezer Department. Includes illustrations of fresh produce and bread. Printed on glossy paper. Store opening 30 Sep 1980.

111. Toiletries advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. Placed in the Daily Mirror, 12 Nov 1980.

112. Toiletries advertisement with the slogan 'It's not only good food that costs less at Sainsbury's'. Includes illustrations of toiletries along with prices. Placed in the Daily Mail and Daily Express, 12 Nov 1980.

113. 'Sainsbury's Discount '80' advertisement with slogan 'Good food costs less at Sainsbury's'. Includes prices for meat and poultry and illustrations of groceries, meat products, household goods, dairy and coffee along with prices.