Proofs of newspaper advertisements, c.1982-1995
Themes include:
"Discount '82" and "Discount '83" promotions,
'Sainsbury's Basket' promotions,
special offers on specific products such as sausages, Sainsbury's 'Traditional Bacon', fresh meats, 'bottom-less' meat...
- Ref. No: SA/MARK/ADV/1/1/1/1/2/19
- Format: Printed Material
- Date: c. 1982-1995
- Level: File
- Extent: 1 large ring folder
- Access: Open
Advertisement proof with slogan 'Good food and drink costs less at Sainsbury's' and fourteen illustrations from the beers, wines and spirits ranges....
Half page advert with illustrations for various cleaning related products. Published in the Daily Mirror and Daily Mail week commencing 26 April 1982....
Advert with slogan 'Good drinks cost less at Sainsbury's'. Includes prices for 'Sainsbury's Mixer Drinks', 'Perrier', 'Sainsbury's Natural Scottish...
'She who wear's 'J' cosmetics advertisement proof, 1986. Includes text: 'She who wears 'J' cosmetics from Sainsbury's glows with new autumn shades...
Colour advertisement (magazine or newspaper) promoting Sainsbury's potted herbs (parsley, chives, basil, dill, thyme and coriander are mentioned)....
Colour advertisement promoting Sainsbury's savoury pies made with Quorn mycoprotein, containing no meat and endorsed by the Vegetarian Society as...
With slogan 'Good food costs less at Sainsbury's'. Includes product description. Includes a photo of a pastry flan case and the final product.
Colour advertisement promoting Sainsbury's Vin de Pays de Vaucluse Syrah Domaine Chancel 1987. With slogan 'Good food costs less at Sainsbury's'....
With slogan 'Good food costs less at Sainsbury's'. Promoting Sainsbury's range of speciality oils. Includes a photo of salad ingredients assembled to...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Advertisement for filter coffee. Includes photographs of 'Sainsbury's Espresso...
With strapline 'Sainsbury's. Take a fresh look at the dairy'. Includes product guides for 'Freshly Squeezed Ruby Orange Juice', 'Summer Pudding',...
Advertisement proof with slogan 'Good food costs less at Sainsbury's. Includes price for 'Sainsbury's 10 Year Old Tawny Port'. Includes a photograph...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes an explanation of 'Sainsbury's Traditional Farmhouse Cheddar'...
With slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Deep and Crispy: 'Cheese & Tomato', 'Ham & Pineapple', 'Bacon & Mushroom',...
With slogan 'Good food costs less at Sainsbury's'. Includes price per lb. 'When it comes to value, Sainsbury's lead the pecking order. Our quality is...
Colour advertisement depicting Catherine Zeta Jones (actor) as shown in Sainsbury's celebrity recipe series of television commercials. Includes text:...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Unsmoked Bacon Middle Rashers per lb',...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Honey Nut Cornflakes', 'Sainsbury's Topside of...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Gerber Pride Peeled Plum Tomatoes',...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Pork Sausages', 'Sainsbury's Tomato Ketchup',...
Advertisement proof, 1995 with slogan 'Good food costs less at Sainsbury's'. Includes a photo of a bottle of 'Sainsbury's Extra Virgin Olive Oil' on...
Advertisement proof with strapline 'Sainsbury's. Take a closer look at the dairy'. Includes product guides for 'Thick And Creamy Yogurts', 'Double...
Sainsbury's authentic Parmigiano-Reggiano' advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes a brief product guide for...
Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes product descriptions for Bleu d'Auvergne', 'Fourme d'Ambert',...
Advertisement proof with strapline 'Nature's Compliments from Sainsbury's'. Advertisment for 'Nature's Compliments' range of beauty preparations....
Themes include:
"Discount '82" and "Discount '83" promotions,
'Sainsbury's Basket' promotions,
special offers on specific products such as sausages, Sainsbury's 'Traditional Bacon', fresh meats, 'bottom-less' meat pies, fresh fish, poultry, breads; jams, spreads, sauces, oils and dressings; coffees, biscuits, canned fruit in fruit juice; fresh fruit, vegetables and herbs; dairy products including cheeses, 'Bio Yogurt' and children's Mr Men yogurts (with no artificial ingredients); chilled products such as pizza and Sainsbury's 'Diner' range,and recipe dishes such as Italian and Indian foods; low-fat foods; 'Quorn' myco-protein; cooking chocolate, beers, wines and spirits, soft drinks, bedtime drinks, baby products, 'J' range of skin care products and cosmetics, 'Nature's Compliments' range of beauty preparations, and household items such as 'Greencare' range of household cleaners;
Easter, August Bank Holiday, Autumn and Christmas promotional offers;
opening of entire new stores, store improvements and opening of a freezer centre and off-licence;
shopping hours,
staff recruitment;
"If it isn't better, cheaper or different, it isn't Sainsbury's" and "Good Food costs less at Sainsbury's." slogans;
"Everyone's favourite ingredient" advertisements featuring Selina Scott, Ian McShane, Wendy Craig and Catherine Zeta-Jones ('as seen on TV'), "Sainsbury's Book of Food",
"Supermarket Wine Merchant of the Year", and
Sainsbury's landscape projects.
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