Proofs of newspaper advertisements, c.1982-1995
Themes include:
"Discount '82" and "Discount '83" promotions,
'Sainsbury's Basket' promotions,
special offers on specific products such as sausages, Sainsbury's 'Traditional Bacon', fresh meats, 'bottom-less' meat...
- Ref. No: SA/MARK/ADV/1/1/1/1/2/19
- Format: Printed Material
- Date: c. 1982-1995
- Level: File
- Extent: 1 large ring folder
- Access: Open
Advertisement illustrating twenty items that are at a discounted price. Published in the Daily Mirror, week commencing 26 July 1982.
Advertisement proof with slogan 'Good food and drink costs less at Sainsbury's' and fourteen illustrations from the beers, wines and spirits ranges....
Discounted items for Easter. Published in the Sun and Daily Mirror.
Half page advert with illustrations for various baby related products and plasters. Published in the Daily Mirror.
Half page advert with illustrations for various cleaning related products. Published in the Daily Mirror and Daily Mail week commencing 26 April 1982....
Newspaper advertisement with twenty illustrations for various products at discounted prices. Published in the Daily Mail and Daily Express.
Newspaper advertisement with fifteen illustrations for various products at discounted prices.
Newspaper advertisement with twenty illustrations for various products at discounted prices.
Newspaper advertisement with sixteen illustrations for various products at discounted prices. There are two slightly different versions of the...
Newspaper advertisement with sixteen illustrations for various products at discounted prices. Published in the Daily Mail, Daily Mirror, Sun and Daily...
First proof of newspaper advertisement with twenty illustrations for various products at discounted prices.
Announcing the "Discount '83" pricing policy.
Christmas advert for the Harrogate Road, Greengates, Bradford store with a £2 cut out voucher.
Easter advertisement with sixteen products illustrated. There are four versions of the advertisement for different stores - the four versions are...
Full colour advert for Sainsbury's Premium Pork sausages with a recipe for "Spicy toad in the hole".
Advertising a new Sainsbury's Freezer Centre and off-licence at The Swan Centre, Leatherhead.
New store opening at Red Bank Road, Bispham.
Advertising for staff (bakers, confectioners and supermarket assistants) for the new Winchmore Hill superstore.
Announcing store closure for improvements at the Middle Brook Street, Winchester store.
August Bank Holiday advert for the Queen's Road and Pound Lane, Norwich stores.
Advertisement promoting new store opening at Kentish Town Road, Camden [17-21 Camden Road store]. The advert includes an image which is captioned...
Advertisement for the store at Wendene, Bowthorpe [Norwich].
Announcing a new store opening at Main Street, Kimberley.
Full colour advert (newspaper or magazine) for Sainsbury's canned fruits showing eight different types.
Colour advertisement (newspaper or magazine) for Sainsbury's nectarines explaining its history and the source.
Advertisement for staff to work at the Westside Centre, Bury Park, Luton. Features an artists impression of the store (see SA/BRA/7/L/22/4/8 for the...
General advertisement for store personnel. Features a historic image of The Broadway, Winchmore Hill branch.
Advertising some of Sainsbury's own brand products: Sainsbury's Traditional Lemon Crush; Sainsbury's Chocolate Ribbonette Dairy Ice Cream; Sainsbury's...
Advertising some of Sainsbury's own brand products: Sainsbury's Flavour Seal Unsweetened Grapefruit Segments in Natural Juice; Sainsbury's Deluxe...
Advertisement in colour (magazine or newspaper) for the 'J' range of skin care products.
Full colour advertisement for Sainsbury's Buzet wine giving its history. To be published in Woman, Woman's Realm, Good Housekeeping, Woman and Home,...
Advertisement showing some of the savings on Sainsbury's dairy products and eggs.
Advertisement showing some of the savings on Sainsbury's delicatessen, bacon and sausages.
Advertisement showing some of the savings on Sainsbury's fruit and vegetables.
Line drawing of a country scene with bottles of wine, sausages, chicken and cheese at reduced prices.
Advert with slogan 'Good drinks cost less at Sainsbury's'. Includes prices for 'Sainsbury's Mixer Drinks', 'Perrier', 'Sainsbury's Natural Scottish...
Advertisement for various products with some at advantageous prices.
Advertisement for Sainsbury's bakery and some associated products. Published in the Sun, Daily Mail, Daily Telegraph, Times, Star, Daily Express and...
Store advertisement for Colchester Avenue, Cardiff with fifteen illustrations of various products.
Full colour advertisement for Sainsbury's Mr Men yogurts.
Themes include:
"Discount '82" and "Discount '83" promotions,
'Sainsbury's Basket' promotions,
special offers on specific products such as sausages, Sainsbury's 'Traditional Bacon', fresh meats, 'bottom-less' meat pies, fresh fish, poultry, breads; jams, spreads, sauces, oils and dressings; coffees, biscuits, canned fruit in fruit juice; fresh fruit, vegetables and herbs; dairy products including cheeses, 'Bio Yogurt' and children's Mr Men yogurts (with no artificial ingredients); chilled products such as pizza and Sainsbury's 'Diner' range,and recipe dishes such as Italian and Indian foods; low-fat foods; 'Quorn' myco-protein; cooking chocolate, beers, wines and spirits, soft drinks, bedtime drinks, baby products, 'J' range of skin care products and cosmetics, 'Nature's Compliments' range of beauty preparations, and household items such as 'Greencare' range of household cleaners;
Easter, August Bank Holiday, Autumn and Christmas promotional offers;
opening of entire new stores, store improvements and opening of a freezer centre and off-licence;
shopping hours,
staff recruitment;
"If it isn't better, cheaper or different, it isn't Sainsbury's" and "Good Food costs less at Sainsbury's." slogans;
"Everyone's favourite ingredient" advertisements featuring Selina Scott, Ian McShane, Wendy Craig and Catherine Zeta-Jones ('as seen on TV'), "Sainsbury's Book of Food",
"Supermarket Wine Merchant of the Year", and
Sainsbury's landscape projects.
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