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Booklet of newspaper advertisement proofs for:
Crelos ("Sainsbury's special margarine"),
Canterbury Lamb ("Real Canterbury Lamb specially for Sainsbury's"),
butter ("What's so special about Sainsbury's butter?"),
cheese ("Cheese and very good cheese, is now cheaper at Sainsbury's"),
bacon ("Bacon's good and cheap...at Sainsbury's"),
eggs ("Bacon and eggs with a difference at Sainsbury's"), and
poultry ("The pick of the poultry at Sainsbury's");

Beneath each mounted proof is a typed label noting the name of the newspaper and the month and day they appeared in print.

Some examples feature the slogans "They know about meat at Sainsbury's" and "There's value for you at Sainsbury's".