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'Sainsbury's prices put the icing on the Christmas cake' advertisement proof, c. 1984 with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's seedless raisins', 'Sainsbury's mixed fruit', 'Sainsbury's sultanas', 'Sainsbury's currants', 'Sainsbury's Icing Sugar', 'Sainsbury's marzipan almond icing', 'Sainsbury's glacé', 'Sainsbury's cut mixed peel', 'Sainsbury's ground almonds', 'Sainsbury's Demerara Raw Cane Sugar', 'Sainsbury's Plain Flour', 'Sainsbury's mincemeat'.

Also includes illustrations of these products, an illustration of a Christmas Cake along with a Christmas Cake recipe.

Includes separate note that the advert was for inclusion in the Daily Mail; Daily Express; Daily Telegraph, 22 Oct.