Contains final proofs of advertisements for press release and some newspaper cuttings.
Themes include:
staff recruitment,
opening of self-service stores,
Sainsbury's testimonial advertisements which use statements from shoppers about why they shopped at various branches of Sainsbury's,
"Honest-to-goodness value at Sainsbury's - no stamps, no stunts" promotion including price lists,
Sainsbury's values such as consistent quality, innovation and honest-to-goodness, old-fashioned value for money, reductions of additives, sugar, salt and fat in goods, freshness and 'profits are vital to progress';
introduction of Sainsbury's range of porcelain oven-to-tableware and children's partyware;
opening of new stores including Folkestone (advertisement is in French and includes a currency conversion table for French customers);
Easter and Christmas promotional offers including price lists of savings;
savings on specific products such as wholemeal bread, beers, wines and spirits, soft drinks, confectionary, household products, toiletries, baby products and pet food;
longer shopping hours;
"Discount '78", "Discount '79", "Discount '80", "Discount '81" and "Discount '82" promotions including price lists,
the Firm's increased profits (especially with regard to employee share ownership);
frozen foods;
picnic foods;
"The best of British from Sainsbury's" promotion, and
free parking for customers.
1950s-1980s
Proofs of newspaper advertisements
Contains final proofs of advertisements for press release and some newspaper cuttings.
Themes include:
staff recruitment,
opening of self-service stores,
Sainsbury's testimonial advertisements which use statements from shoppers about why they shopped at various branches of Sainsbury's,...
Read all
Themes include:
staff recruitment,
opening of self-service stores,
Sainsbury's testimonial advertisements which use statements from shoppers about why they shopped at various branches of Sainsbury's,...
- Ref. No: SA/MARK/ADV/1/1/1/1/2/5
- Format: Printed Material
- Date: 1960-[c. 1987]
- Level: File
- Extent: 1 large ring folder
- Access: Open
Final proof of advertisement 15280/1B by M&C to be published in the West London Press, United Metropolitan Press, Hackney Gazette, North London Press,...
Advertisement for Telford New Town Centre branch. Includes Christmas Eve opening hours.
Advertisement in French for Folkestone branch, presumably aimed at day-trippers.
Includes text advertising various stores depending on which local newspaper the advertisement appeared in.
Advertisement is listed as being for the "Ballet Gala of Friends of Fatherless Families".
Advertisement produced as part of Sainsbury's Discount '78 promotion.
Advertisement for Liverpool Road, Newcastle-under-Lyme branch. Relates to Sainsbury's Discount '79 promotion.
Advertises Discount '79. Also includes advertisement titled "Every Sunday, Sainsbury's reputation is on the block."
An almost identical advert (the size is slightly adjusted) was published in the Daily Mirror week commencing 1 June 1981.
An identical advert was published in the Mail and the Express during week commencing 9 November.
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