Contains final proofs of advertisements for press release and some newspaper cuttings.
Themes include:
staff recruitment,
opening of self-service stores,
Sainsbury's testimonial advertisements which use statements from shoppers about why they shopped at various branches of Sainsbury's,
"Honest-to-goodness value at Sainsbury's - no stamps, no stunts" promotion including price lists,
Sainsbury's values such as consistent quality, innovation and honest-to-goodness, old-fashioned value for money, reductions of additives, sugar, salt and fat in goods, freshness and 'profits are vital to progress';
introduction of Sainsbury's range of porcelain oven-to-tableware and children's partyware;
opening of new stores including Folkestone (advertisement is in French and includes a currency conversion table for French customers);
Easter and Christmas promotional offers including price lists of savings;
savings on specific products such as wholemeal bread, beers, wines and spirits, soft drinks, confectionary, household products, toiletries, baby products and pet food;
longer shopping hours;
"Discount '78", "Discount '79", "Discount '80", "Discount '81" and "Discount '82" promotions including price lists,
the Firm's increased profits (especially with regard to employee share ownership);
frozen foods;
picnic foods;
"The best of British from Sainsbury's" promotion, and
free parking for customers.
"You'll enjoy working at Sainsbury's" proof of newspaper recruitment advertisement
30 Dec 1960Final proof of advertisement 15280/1B by M&C to be published in the West London Press, United Metropolitan Press, Hackney Gazette, North London Press, West London & Fulham Gazette, Kilburn Times,...
SA/MARK/ADV/1/1/1/1/2/5/1
"Good food is easy to buy at Sainsbury's" advertisement proof
1 Jan 1961SA/MARK/ADV/1/1/1/1/2/5/2
"I've always been a Sainsbury's customer" advertisement proof
27 Nov 1963SA/MARK/ADV/1/1/1/1/2/5/3
"If women want stamps why are Sainsbury's doing better business than ever before?" advertisement proof
4 Dec 1963SA/MARK/ADV/1/1/1/1/2/5/4
"I shop at Sainsbury's" advertisement proof
27 Nov 1963SA/MARK/ADV/1/1/1/1/2/5/5
"You get honest-to-goodness value at Sainsbury's" advertisement proof
3 Apr 1964SA/MARK/ADV/1/1/1/1/2/5/6
"What's in a household name?' advertisement proof
[c. 1987]SA/MARK/ADV/1/1/1/1/2/5/7
"More Christmas for your money from Sainsbury's" advertisement, cutting from The Sun
28 Nov 1972SA/MARK/ADV/1/1/1/1/2/5/8
"How do you rate Sainsbury's?" advertisement proof
19 Oct 1973Advertisement for Orpington branch.
SA/MARK/ADV/1/1/1/1/2/5/9
"Sainsbury's help you to cut the cost of Christmas" advertisement proof
14 Dec 1973Advertisement for Telford New Town Centre branch. Includes Christmas Eve opening hours.
SA/MARK/ADV/1/1/1/1/2/5/10
"Sainsbury's slash your drinks bill now" advertisement proof
9 Nov 1973SA/MARK/ADV/1/1/1/1/2/5/11
"Sainsbury's slash your drinks bill now" advertisement proof
1973SA/MARK/ADV/1/1/1/1/2/5/12
"Sainsbury's - une ouverture a ne pas manquer" advertisement proof
1974Advertisement in French for Folkestone branch, presumably aimed at day-trippers.
SA/MARK/ADV/1/1/1/1/2/5/13
"Saving now at Sainsbury's" advertisement proof
22 Feb 1974Includes text advertising various stores depending on which local newspaper the advertisement appeared in.
SA/MARK/ADV/1/1/1/1/2/5/14
"Without our profits you'd still be shopping like this" advertisement proof
1974SA/MARK/ADV/1/1/1/1/2/5/15
Reproduction of "1869-1919 - fifty years record" advertisement
1919SA/MARK/ADV/1/1/1/1/2/5/16
"Freshness, every morn" advertisement proof
27 Feb 1974Advertisement is listed as being for the "Ballet Gala of Friends of Fatherless Families".
SA/MARK/ADV/1/1/1/1/2/5/17
"More time to shop at Sainsbury's" advertisement proof
1977Advertisement for West Wickham branch.
SA/MARK/ADV/1/1/1/1/2/5/18
"Sainsbury's Discount '78" advertisement proof
25 Apr 1978SA/MARK/ADV/1/1/1/1/2/5/19
"A new price deal from Sainsbury's" advertisement proof
1978Advertisement produced as part of Sainsbury's Discount '78 promotion.
SA/MARK/ADV/1/1/1/1/2/5/20
"Sainsbury's good first half" advertisement proof
6 Nov 1979SA/MARK/ADV/1/1/1/1/2/5/21
"Proof that good food really does cost less at Sainsbury's." advertisement proof
1979Advertises Discount '79.
SA/MARK/ADV/1/1/1/1/2/5/22
"1979 looks like a promising year." advertisement proof
1979Advertisement for Liverpool Road, Newcastle-under-Lyme branch. Relates to Sainsbury's Discount '79 promotion.
SA/MARK/ADV/1/1/1/1/2/5/23
"Proof that good food really does cost less at Sainsbury's." advertisement proof
1979Advertises Discount '79.
SA/MARK/ADV/1/1/1/1/2/5/24
"At Sainsbury's we treat our coffee like our wine." advertisement proof
[1970s]SA/MARK/ADV/1/1/1/1/2/5/25
"The vegetables you'll find at Sainsbury's next week are coming along nicely." advertisement proof
1979SA/MARK/ADV/1/1/1/1/2/5/26
"Sainsbury's Discount '79." advertisement proof
1979SA/MARK/ADV/1/1/1/1/2/5/27
"You'll easily recognise the good wines at Sainsbury's." advertisement proof
[c. 1979]SA/MARK/ADV/1/1/1/1/2/5/28
"Proof that good food really does cost less at Sainsbury's." advertisement proof
Nov 1980Advertises Discount '79. Also includes advertisement titled "Every Sunday, Sainsbury's reputation is on the block."
SA/MARK/ADV/1/1/1/1/2/5/29
"Sainsbury's frozen foods: The full story" advertisement proof
1980SA/MARK/ADV/1/1/1/1/2/5/30
"Discount '80: proof that good food really does cost less at Sainsbury's." advertisement proof
24 Jan 1980SA/MARK/ADV/1/1/1/1/2/5/31
"Sainsbury's Discount '80." advertisement proof
24 Apr 1980SA/MARK/ADV/1/1/1/1/2/5/32
"Sainsbury's Discount '80." advertisement proof
1980SA/MARK/ADV/1/1/1/1/2/5/33
"Sainsbury's Discount '80." advertisement proof
1980SA/MARK/ADV/1/1/1/1/2/5/34
"Sainsbury's Discount '80." advertisement proof
1980SA/MARK/ADV/1/1/1/1/2/5/35
"It's not only good food that costs less at Sainsbury's." advertisement proof
Apr 1981SA/MARK/ADV/1/1/1/1/2/5/36
"Sweet prices from Sainsbury's." advertisement proof
[1980s]SA/MARK/ADV/1/1/1/1/2/5/37
"'Clean cut' prices from Sainsbury's." advertisement proof
Jun 1981An almost identical advert (the size is slightly adjusted) was published in the Daily Mirror week commencing 1 June 1981.
SA/MARK/ADV/1/1/1/1/2/5/38
"It's not only good food that costs less at Sainsbury's." advertisement proof
23 Mar 1981SA/MARK/ADV/1/1/1/1/2/5/39
"Sweet talk from Sainsbury's." advertisement proof
[1980s]An identical advert was published in the Mail and the Express during week commencing 9 November.
SA/MARK/ADV/1/1/1/1/2/5/40
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