Contains final proofs and newspaper cuttings of advertisements for press release.
Themes include:
staff recruitment with slogans such as "You'll enjoy working for Sainsbury's" and "Make your career with Sainsbury's and live in London";
longer shopping hours and continous 5-day shopping week;
self-service branch openings including Croydon and those that opened during the Centenary year;
Sainsbury's aims and values such as 'buying direct' from farmers or producers, careful choosing and checking of goods, daily deliveries, "honest-to-goodness value" and the cleanliness and freshness of stores;
Sainsbury's Super-Saves;
anti-Trading Stamp campaign including comments from customers;
promotions on specific products such as chicken and Christmas turkey.
Includes newspaper cuttings recalling Lord Sainsbury opening new self service stores (Chapel Market, Islington and Bitterne).
1950s-1980s
Proofs of newspaper advertisements, 1960-66
Contains final proofs and newspaper cuttings of advertisements for press release.
Themes include:
staff recruitment with slogans such as "You'll enjoy working for Sainsbury's" and "Make your career with Sainsbury's and live in London";
longer shopping hours and continous 5-day shopping week;...
Read all
Themes include:
staff recruitment with slogans such as "You'll enjoy working for Sainsbury's" and "Make your career with Sainsbury's and live in London";
longer shopping hours and continous 5-day shopping week;...
- Ref. No: SA/MARK/ADV/1/1/1/1/2/6
- Format: Printed Material
- Date: 1960-1966
- Level: File
- Extent: 1 large ring folder
- Access: Open
"New shopping hours make shopping easier for you at Sainsbury's" newspaper advertisement proof
21 Dec 1961Final proof of advertisment 19344/1 published in High Wycombe Free Press, Dorking Advertiser, Herts Express, Redhill S. Mirror, Bexhill Observer, Luton News, Kent & Sussex Courier, Portsmouth Evening...
SA/MARK/ADV/1/1/1/1/2/6/12
"At 9.30 tomorrow morning, a new Super Sainsbury's opens in Bitterne Road" (Southampton) newspaper advertisement proof
18 Mar 1965Proof of advertisement 31575 by Mather & Crowther to be published in Southampton S. Evening Echo on 22 Mar 1965.
SA/MARK/ADV/1/1/1/1/2/6/27
"Open now A new Super Sainsbury's at 414-416 Bitterne Road Bitterne" newspaper advertisement proof
22 Mar 1965Proof of advertisement 31576 by Mather & Crowther to be published in Southampton Evening Echo on 24 Mar 1965.
SA/MARK/ADV/1/1/1/1/2/6/28
"New shop-others cut prices" newspaper article about Bitterne store opening
23 May 1965Newspaper article on competitor's reaction to opening of Bitterne branch. The cutting features an image of Lord Sainsbury [Alan Sainsbury], Mr A.C. Welch (area superintendent) and Mr J.L. Woods...
SA/MARK/ADV/1/1/1/1/2/6/29
"It's all so fresh and clean at Sainsbury's" (Feltham) newspaper advertisement proof
2 Dec 1966Final proof of advertisement 42551 by Ogilvy & Mather Ltd to be published in the Feltham, Bedfont & Hanworth edition of the Middlesex Chronicle on 9 Dec 1966.
SA/MARK/ADV/1/1/1/1/2/6/41
"You get honest-to-goodness value at Sainsbury's" newspaper advertisement proof
1 May 1964Final proof of advertisement by Mather & Crowther to be published in the Evening Standard on 5 May 1964.
SA/MARK/ADV/1/1/1/1/2/6/136
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